wiGroup has created wiCode, a mobile platform allowing retailers to integrate once to a platform (switch) and access multiple mobile payment providers and applications (including e-money, mobile vouchers, mobile coupons and mobile loyalty).
With wiCode, retailers are now able to incorporate an innovative mobile solution into their traditional store processes. wiCode offers an additional channel of payment, allowing retailers to become an extension of many existing loyalty programmes by presenting themselves as a brand redemption centre. Retailers can additionally promote their brands using mobile channels to steer customers to their stores. wiCode brings improved brand equity to retailers, and a great store experience for their customers.
Bevan Ducasse, WiGroup CEO, says: "wiGroup and UCS TS are engaging with a growing number of clients (such as Engen, Moresport and CashBuild) to deliver simple mobile transacting solutions to the point-of-sale. UCS TS, as market leader in retail services, provides insight and experience in implementing solutions, and helps retailers embrace and support exciting new technology such as ours. wiGroup looks forward to adding new dimensions to the retail customer experience through simple-to-use mobile technology. Working with UCS TS will ensure that in-store processing of mobile transactions is seamless and straightforward."
This partnership between wiGroup and UCS Technology Services is a natural fit. "UCS TS manages a very large market share in the South African retail sector," explains Sandy Phillips, Business Development for UCS Technology Services. "wiGroup has a unique and innovative solution that enables a 'first to market' concept for retailers. wiGroup and UCS TS have already integrated the wiCode platform into the existing UCS TS solution offerings - this means wiCode is ready for market in UCS TS' customer base."
UCS TS feels that mobile loyalty will define key value-add for retailers, in its providing a simple solution without the need for cards. Together with vouchers and coupons, customers are offered a fresh, convenient and secure way to purchase.
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