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Ukash sponsors successful Prepaid Awards

Ukash honours commitment to safe online shopping by sponsoring the 2011 Prepaid Awards Ceremony.

By Ukash
London, 02 Nov 2011

E-money company, Ukash was the proud headline sponsor of the successful Prepaid Awards, the ceremony of which took place on 6 October. The awards recognise those in the industry who have made outstanding contributions to prepaid technology and furthered the cause for safe online shopping or travel by providing alternative payment methods.

Sponsoring the awards is another highlight in a strong year for Ukash, in which it achieved its first year of profitability, and was awarded the prestigious Queen's Award for Enterprise. The company processes over £500 million of safe online shopping transfers worldwide every year, and 93% of Ukash customers surveyed would recommend Ukash's e-money system, while 83% already have.

The ceremony, which was held at the Royal Courts of Justice, attracted over 400 industry leaders, and honoured a range of prepaid and e-money systems, celebrating innovation and practice in an industry that is growing rapidly.

As part of its commitment to providing a safe online shopping experience for customers through programme-neutral products, Ukash took the decision to remove itself from the nomination process and remain a neutral sponsor. Prepaid Awards' scope and professional integrity were a key factor to Ukash when deciding to sponsor the awards. The e-money provider found that the awards' neutral approach, international scope and reputation for excellence reflected its own values.

Paul Coxhill, Marketing Director for Ukash, explained: “The Prepaid Awards is going from strength to strength, and is recognised as a key event for leaders in the prepaid industry. The awards' presence and significance is growing, and the ceremony last month was a wonderful opportunity for industry leaders to come together. Ukash was honoured to have such an important role in the event.”

With e-commerce growing, safe online shopping is an important subject, and it is crucial that people have options that allow them to minimise the amount of personal data they disclose. Ukash's products remove the need to enter personal details while shopping, increasing security and consumer confidence.

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What is Ukash?

Ukash is the global e-money network and internationally recognised e-commerce cash payment method that enables consumers from anywhere in the world to shop, pay and play online safely, using cash. This secure payment method was developed to protect personal identity and financial information when making online transactions, reducing the threat of credit and debit card fraud for consumers, and repudiations and charge-backs for retailers. Ukash has no age limit, so consumers of all ages can make the most of safe payment online.

Ukash vouchers are purchased with cash in retail outlets and issued online from the company's Web site. The unique 19-digit vouchers are then used to pay directly with cash on any of the thousands of Web sites that accept Ukash transactions worldwide.

Established in 2001 under the holding company Smart Voucher, Ukash has grown to more than 420 000 physical points of purchase, and is available in more than 50 countries around the world in six continents. In 2008, Ukash established a strategic partnership with South African payments giant, Blue Label Telecoms, to develop the brand's services.

Ukash is regulated by the UK Financial Services Authority (FSA), and operates as one of only a small number of electronic money institutions, a status that allows a single maximum online cash payment transaction of up to £500/EUR750.

In 2011, HM The Queen awarded Ukash a Queen's Award for Enterprise in the International Trade category. The prestigious award recognises UK businesses that have achieved substantial growth in overseas earnings and outstanding levels of commercial success. Ukash, operating under the holding name of Smart Voucher, was awarded as a result of its geographical and financial growth.

Ukash also earned a very respectable 23rd position in the Sunday Times Microsoft Tech Track 100 in 2011, which identifies and ranks the most successful private companies in a league table.

The technology behind Ukash is protected by patent law in all the major economies of the world. Ukash is a registered trademark of Smart Voucher.

The facts:

* Ukash was established in 2005.
* Ukash has grown to over 420 000 physical points of purchase.
* Ukash is available in over 50 countries around the world, across six continents.
* Ukash can be spent on over 5 000 Web sites.
* Ukash is available in 10 languages and 18 currencies.

What are the benefits?

* Ukash is the safe and secure way to pay - there's no need to share financial details online.
* Ukash empowers consumers to use cash electronically, irrespective of status, device or boundary, regardless of whether they have a credit or debit card, and enables them to stay in control of spending.
* Ukash is flexible: Consumers can take Ukash and split it into smaller amounts, combine into larger amounts, convert into other currencies, or even donate Ukash change to charity.
* Ukash is convenient, simple and free. Ukash is also available via online bank transfer, and it is easy to use on any Web site that accepts Ukash.
* Ukash is available for all - whether you are concerned by online fraud or don't have a bank card, you can use Ukash to pay, play and shop online at thousands of global locations.
* Ukash opens up new markets for companies to sell their goods and services online to those without credit or debit cards, or even bank accounts, as well as those simply reluctant to give financial details online.

For more information, please contact ING MEDIA:

Leila Dukes
ING MEDIA
leila@ing-media.com
Tel: 0207 247 8334

David Cummins
ING MEDIA
david@ing-media.com
Tel: 0207 247 8334

Ian Milne
Premier Attraction 751 cc
ian.milne@ukash.com

Tel: 083 702 1061

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