To mark its recent partnership with charity umbrella The Trust, the provider of online cash payments Ukash is launching a competition to reward the most creative and compelling expression of support for charitable work in the blogosphere.
Ukash will award R3 000 in prepaid vouchers to the blogger who posts the most engaging and powerful blog entry about a charity of his or her choice from those hosted under The Trust's umbrella. The featured charity will receive the same amount in cash to help fund its work.
The competition, which accepts entries until 20 February 09, is run in conjunction with Afrigator, South African's largest blog and social media aggregator.
Afrigator and Ukash are encouraging bloggers to visit The Trust's Web site, identify a charity that inspires them and argue why the organisation deserves the prize for a chance to win. The link to the post must be forwarded to Ukash at ukash@expandsa.com before the stated deadline.
The Trust is a Web portal that makes it easy, affordable and risk-free for individuals and corporations to contribute to reputable and accountable charities throughout South Africa and other African countries.
Ukash recently partnered with The Trust to allow customers to donate the spare change resulting from online purchases made with prepaid Ukash vouchers to charitable causes. To find our about the organisations eligible for this competition, interested bloggers should visit The Trust's Web site - www.thetrust.org.za.
Tracey-Lee Cohen, CEO of The Trust, says: “Because every organisation that does good work in our special country deserves the generous prize from Ukash, we're sure there will be some intense and moving blogs written in response to this competition.”
Mark Chirnside, CEO of Ukash, stresses: “We are looking for innovative ways to celebrate the arrival of online cash payments to South African and engaging with bloggers makes great sense. We operate in the online world and we want to do our bit to add some vibrancy to the country's blogosphere.
Our relationship with The Trust has developed very quickly and we are very committed to its work and what it stands for.”
The competition is part of the launch activities of Ukash in South Africa, following its partnership with Blue Label Telecoms in 2008. Ukash vouchers can be used to shop for products and services such as fashion, accessories or music downloads from a range of online outlets, including BidorBuy and wantitall.co.za.
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Ukash
Ukash is a globally recognised e-commerce cash payment method that enables online purchases using cash, providing freedom from credit and debit card fraud, repudiations and charge-backs, and protecting personal identity. Ukash is the perfect solution for all consumers to participate in the digital era, even if they do not own a debit or credit card or are unwilling to share their financial details online.
Uniquely numbered Ukash vouchers are widely available through payment terminals in retail outlets in Europe and South Africa and via Internet-enabled Vodafone mobiles in the UK.
The company has experienced a 257% growth in 2008, becoming the fastest growing provider of online alternative payments in Europe.
Ukash established a strategic partnership with South African payments giant Blue Label Telecoms in 2008 to develop the brand's services. They are authorised by the South Africa Reserve Bank (SARB) to operate in South Africa and regulated by the Financial Services Authority (FSA) in the UK.
For further information on Ukash, please visit http://www.ukash.com/za-en.
The Trust
Launched in November 2008, The Trust is a corporate social responsibility initiative with the goal of assisting every South African charity that passes its stringent auditing and accountability checks.
The Trust is an innovative vehicle that aims to aid as many South African charities as possible by making it easy for donors to donate money through a single, global access point. The benefit to the charities that participate is that they are able to consolidate marketing efforts under one umbrella and boost their fundraising ability.
The Trust brings sound business principles and business marketing know-how to the non-profit sector. Donors, meanwhile, have the assurance that the charities that qualify for the initiative live up the promise of giving to those who need it most.
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