Up, up and away – the rise of the meta cloud

Johannesburg, 10 Nov 2023
The future of cloud computing.
The future of cloud computing.

The future direction of cloud computing can be wrought with twists and turns, with the next big cloud destination introduced being the ‘meta’ or ‘super’ cloud concept. But what does the meta cloud actually mean for businesses; how and why should they embrace this new iteration of cloud technology?

“Local organisations aren’t strangers to the value that cloud computing offers,” says Brian Smith, Business Unit Manager at Datacentrix, which positions itself as a leading hybrid ICT systems integrator and managed services provider. “It does come with its own pitfalls, though. For one, rising costs associated with cloud computing are seeing many companies opt out of blanket solutions,” he adds.

And while the exchange rate contributes to growing expenditure, management of an IT environment that is becoming increasingly complex is another key limitation. “For many businesses, one cloud is simply not enough. In fact, Deloitte Insights notes that as many as 85% of businesses are using two or more cloud platforms – and 25% are using at least five.”

What we know today

Private clouds emerged over a decade ago, while the hybrid cloud model evolved into a mix of on-premises infrastructure and cloud-based services and applications, Smith explains. Public clouds, including AWS, Microsoft Azure and Google Cloud, for example, have made a compelling argument in favour of adaptability, scalability and reduced infrastructure investment.

Brian Smith, Business Unit Manager, Datacentrix.
Brian Smith, Business Unit Manager, Datacentrix.

“Opting into different cloud services, irrespective of where these services reside, has resulted in a multicloud scenario for many organisations. The point is, though, that cloud decisions didn’t always start out with a solid business and data strategy in mind," he adds.

As a result, doubts can arise over how best to harness cost savings where they occur, ensure tighter security controls, manage a heterogeneous IT environment and adopt the skills needed to address all of this.

Moving into a new cloud formation

The trend towards meta cloud adoption is taking root for these reasons, overcoming complex and expensive cloud architecture using cross-cloud services, but Smith believes that we haven’t yet begun to scratch the surface of how this might look down the line. In fact, it raises several questions:

  • How can we take advantage of meta clouds today to design for the future and so maximise value from a multicloud environment?
  • How can we best cater to our business and application requirements while optimising integration across multiple clouds?
  • How can we take advantage of hyperscalers, which typically cater to their own needs, to leverage services on our own terms?
  • Adding our own applications into the mix, how can we manage all of that from the perspective of a single-view architecture?

Smith maintains that we need to change our thinking to a best-use scenario. “The meta cloud service layer gives us an opportunity to derive greater value from cloud investments, ensuring closer application integration and enabling a single view of workloads wherever they are hosted to minimise complexity, cost and risk.

“While this may hail the future of cloud computing, any cloud initiative needs to be designed around your data and applications,” he says, noting, however, that what we know about technology today is not going to look the same tomorrow.

“This is ever true in the cloud computing paradigm. The meta cloud brings us a step closer to untangling the multicloud muddle. That the need exists for it at all should make us consider cloud solutions from the perspective of business value, and not lose sight of the challenges down the line,” he continues.

“Trends in cloud computing will continue to come and go, and the meta cloud is one viable approach to reduce the complexity of a multicloud reality. Moving beyond the buzzword and promises of benefits – and not jumping into cloud computing because everyone else is – is perhaps exactly where we need to arrive to use this model more appropriately.

“Thus, the key questions to ask before embarking on a cloud computing strategy should be: what value are you getting out of it? Where will this value come from? And, what makes the most business sense? It should never be a blind leap of faith,” Smith concludes. 


Datacentrix provides leading ICT integration services and solutions to South African organisations, ensuring their success and sustainability into the digital age. The company’s approach is to partner with its customers, equipping them with valuable insight and helping to align their ICT undertakings with their business strategy.

Datacentrix offers a deeply specialised skills component and is endorsed by the world’s foremost technology partners. The company is recognised for its agility, in-depth industry knowledge, proven capability and strong overall performance.

Datacentrix is a Level One (AAA) B-BBEE Contributor, with 135 percent procurement recognition. For more information, please visit

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Nicola Read