SAS, the leader in business intelligence, recently announced that US Bank, a division of US Bancorp, the eighth largest financial holding company in the US, has selected SAS Marketing Automation and SAS Interaction Management to enhance its existing customer relationship management (CRM) processes.
These two solutions from SAS's customer intelligence suite will help US Bank better understand the needs of its customers and help strengthen the effectiveness of its marketing programmes to retain and grow its customer base.
US Bank has been a pioneer in applying CRM concepts to financial services and is recognised by Tower Group as one of the first successful CRM deployments among US banking companies. SAS Marketing Automation will help US Bank take its efforts to a new level by more precisely targeting customers for cross-sell and upgrade opportunities. The result will be increased revenue from existing customers, greater relevancy and improved customer loyalty.
Today's customers expect individualised attention and consistent treatment regardless of the delivery channel. SAS Interaction Management will enable US Bank to track and respond to customers with a consistent message across all touch points, including call centres, branch sales and service personnel, direct marketing and the Web - personalising both inbound and outbound interactions at every opportunity. With SAS Interaction Management, US Bank will be able to view each customer's behaviour over time and act on significant changes immediately - when intervention is likely to have the most impact. This will accelerate sales opportunities and salvage at-risk relationships.
"We looked at a number of potential partners," said Rich Martino, senior vice-president, Market Information & Research at US Bank. "Our past experience with SAS and their commitment to making this effort a success separated them from the pack. They understand that this initiative is about supporting our company's organic growth objectives and they are dedicating their top resources to help us realise that goal."
"We are proud that US Bank has been a SAS customer since 1980, and that they continue to place trust in SAS to help solve key challenges," said Jim Davis, chief marketing officer at SAS. "SAS will help US Bank integrate their customer data into one source and then leverage this to achieve that prized 360-degree customer view that is the basis of all successful marketing."
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US Bancorp (NYSE: USB), with assets of $189 billion, is the seventh largest financial services holding company in the US. The company operates 2 282 banking offices and 4 472 ATMs in 24 states and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. US Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. US Bancorp is the parent company of US Bank. Visit US Bancorp at usbank.com.
SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40 000 sites - including 96 of the top 100 of the 2003 Fortune Global 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know.
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