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User-driven CRM from Softline Accpac

Sage CRM v7 delivers major productivity benefits to businesses globally with the launch of the Sage CRM Interactive Dashboard, an intuitive and customisable workspace from where users can manage their daily tasks and activities, for the ultimate user-driven CRM experience.

Johannesburg, 27 Jul 2010

Softline ACCPAC says the latest version of its award-winning CRM solution, Sage CRM v7, sees the release of a new interactive dashboard, which will transform the way a company can manage their business, their employees and their customers.

Built on advanced REST-based technology, Jeremy Waterman, managing director of Softline Accpac, says the Sage CRM interactive dashboard is an intuitive and customisable workspace from where users can co-ordinate and manage all their daily tasks and activities, driving productivity in the workplace.

The interactive dashboard pulls information and feeds from within Sage CRM, external Web sites and integrated Sage ERP systems in real-time so users have all the information they need at their fingertips and are fully equipped to consistently provide customers with an exceptional service, without having to switch between screens.

The content and layout of the interactive dashboard can be easily customised using simple drag and drop capabilities for a rich, personalised user experience.

Sage CRM v7 supports the Sage SData protocol, Sage's REST-based standard for advanced customisations and integrations between Sage applications. Thanks to SData, Sage CRM can now generate and consume feeds of information from other SData compliant applications, and can display SData feeds that have been developed by Sage or Sage partners directly through an SData gadget on the new Sage CRM interactive dashboard.

According to Paul Greenberg, author of CRM at the Speed of Light: “For small business CRM related apps, REST is a great architecture and Sage is the leading proponent of REST, basing all their CRM apps on it.” Support for SData enables Sage CRM to deliver unrivalled integration capabilities with Sage ERP solutions as well as other third party applications. “Ease of customisation and integration has always been a core tenet of Sage CRM and by complying with the SData protocol, we can develop seamless integrations between Sage CRM and Sage's many ERP products around the globe, as well as other Sage business applications for a truly integrated customer experience,” explained Lorcan Malone, General Manager for Sage CRM at the Sage Group.

He continued: “SData unlocks the potential of all Sage solutions by allowing them to integrate seamlessly and work as one cohesive Sage business solution. This not only benefits our customers by delivering integrated business applications, but also creates opportunities and new markets for our extensive global partner channel.”

Sage CRM users will also benefit from the enhanced new look and feel of Sage CRM v7, which makes the Web-based application even easier to use and navigate.

According to Yankee Group, the most important feature when evaluating a business application is and should be ease-of-use - 82% of CRM user respondents to a 2007 sales management survey cited difficulties getting salespeople to use their CRM system, making it absolutely critical to improve its overall usability*. Already ranked by thousands of Sage CRM customers as easy-to-use, Sage CRM v7 now delivers more interface design choice giving users greater personalisation options and boosting user adoption across the organisation.

“Sage has always been committed to helping small to mid-sized businesses and the release of Sage CRM v7 underlines that with its focus on business integration, ease of use and driving business productivity,” commented Waterman. “We are confident that Sage CRM v7 will boost business productivity and have a major impact on the way organisations manage their customers, their business and their employees, thanks to the powerful new interactive dashboard and the other key features Sage CRM v7 delivers.”

For more information on Sage CRM v7, please visit http://www.sagecrm.com or http://www.accpac.co.za.

*Source: Using End-User Insight to Buck the CRM Failure Rate, Yankee Group, May 2008

For more information contact:
Softline Accpac
011 304-2000
http://www.accpac.co.za

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Softline Accpac (http://www.accpac.co.za/)

Softline Accpac is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, manufacturing and CRM to the mid-range market. Accpac solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. Softline Accpac's product line includes: Sage ERP Accpac, Sage CRM, Sage RMS, Service Manager and Accpac Insight. Softline Accpac also distributes Sage SalesLogix, Sage Geode and Sage ERP X3, a full-service enterprise management software system for mid-to-large businesses. With a choice of languages, currencies, enterprises, locations and legislations, Sage ERP X3 offers an efficient, multi-company solution.

Softline (http://www.softline.co.za/)

Softline is a leading provider of accounting, payroll, CRM and ERP software solutions to small, medium and large sized companies. Founded in 1988 by Ivan Epstein, Alan Osrin and Steven Cohen, Softline was established during the formative years of the software industry and listed on the JSE Securities Exchange South Africa in February 1997. Softline expanded to establish a strong position within its area of focus in South Africa and Australia. Focused on the development of accounting, payroll, CRM and ERP software solutions, Softline has a 20-year track record as a market leader. The group has a broad range of products offering users a variety of software solutions to run their businesses efficiently. Softline's leading brands include Softline Accpac, Softline Pastel (Accounting and Payroll) and Softline VIP. The combination of the group's product offerings provides Softline customers with comprehensive, well-branded accounting, payroll, CRM and ERP software solutions. In November 2003, Softline was acquired by the Sage Group, a FTSE 100 company. The software group includes market-leading businesses throughout the United Kingdom, Europe, North America, South Africa and Australia, supplying business software to the small, medium and large sized business community. Softline has a solid track record of profitability and cash generation. The group delivers quality accounting, payroll, CRM and ERP software solutions that improve the efficiencies of businesses around the world.

Sage CRM

Sold in over 30 countries worldwide, Sage CRM is an award-winning, web-based customer relationship management (CRM) solution. It is a full-suite CRM solution comprising sales, marketing and customer service automation. Thanks to its end-to-end business integration capabilities, the Sage CRM front-office is powered by data from the back-office to give sales, marketing, customer service a true 360 degree view of customers across the organisation, differentiating it from many other CRM solutions in the market today. Available on-premise and on-demand, Sage CRM offers businesses a feature-rich CRM solution with a low total cost of ownership to meet today's business needs. For more information on Sage CRM, please visit http://www.sagecrm.com.

The Sage Group

The Sage Group is a leading global supplier of business management software and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989. Sage has 6.1 million customers and 13 400 employees worldwide. We operate in over 24 countries covering the UK, Europe, North America, South Africa, Australia, India and China. For further information, please visit http://www.sage.com.

Editorial contacts

Samantha Watt
Watt Communications
(011) 425 6290
samantha@wattcommunications.co.za