V&A Publishing looks to Ingram

By Nadine Arendse
Johannesburg, 26 Jul 2012

V&A Publishing looks to Ingram

V&A Publishing has selected Ingram's CoreSource platform for conversion, digital asset management and the distribution of digital content to share its publications with readers worldwide, The San Francisco Chronicle reports.

“Our publishing gives insights into different worlds, societies and historic periods, from the Middle Ages to the present through Victoria and Albert Museum's valuable collections,” said Mark Eastment, director of V&A Publishing. “With Ingram and its CoreSource platform, we gain comprehensive tools, an extensive distribution network, and long-standing relationships with retailers to develop our digital program around the world.”

The Victoria and Albert Museum is the world's largest museum of decorative arts and design, housing a permanent collection of over 4.5 million objects, Virtual Strategy Magazine writes.

Working to generate profit for the museum, V&A Publishing publishes highly illustrated books and digital products about the museum's collections and exhibitions. V&A Publishing has over 180 titles in print on subjects as diverse as fashion and textiles, design and the decorative arts, theatre, pattern, craft and fine art.

“Technology is changing how content is created, distributed and sold and more is available to consumers than ever before,” said Marcus Woodburn, VP of digital products, Ingram Content Group. “Museums are content curators, and increasingly content creators. With the proliferation of new devices and formats, their content can now be shared with those outside their walls.”