Solving the conundrum of integrating content dispersed throughout the enterprise is the mission of Venetica, creator of VeniceBridge software, represented in SA by The IQ Business Group.
Venetica`s director for business development and partnerships Marc Andrews recently visited SA to promote the VeniceBridge enterprise content integration platform to local corporates.
According to Andrews, $2 billion is spent annually across the globe on content management software, and a further $6 billion on services to leverage its benefits within the enterprise.
"Despite this massive investment, content management tends to be confined to department or application silos with one to one integration. The challenge for the organisation is to deliver enterprise spanning solutions, to ensure that content is available to the entire enterprise," Andrews said.
"A loan processing application within a division of a particular bank, for example, may be critical to the bank`s call centre. The standard approach would be to integrate the loan application. However, the cost and complexity of integrating a single application with multiple silos of content quickly becomes not only a challenge, but a cost-prohibitive one," he said.
According to Andrews, the answer to this very typical scenario is enterprise content integration, which is achieved through the VeniceBridge platform that provides a single, bi-directional interface for accessing and working with unstructured content regardless of where it resides across the organisation.
The platform even provides a single, universal view of the information living across multiple workflow processes.
"An enterprise content integration platform has many benefits, including an improvement in business agility resulting in better customer service, a reduction in the time and cost associated with integration, enhanced flexibility, and risk mitigation and reduction.
"Thus silo restricted content can be made available to various corporate-wide systems, such as CRM, portals, Web sites and business process management to service different users within the enterprise, whether they be financial, marketing, insurance, customer service, legal or brokers and agents.
"In this way, VeniceBridge assists in reducing development costs and complexity, allowing the organisation faster time to market and less maintenance.
"Because applications are separated from content sources, they can be reused, increasing the leverage of existing systems and protecting investments in new solutions," Andrews added.
According to Steven Lauter, Business Development Manager of The IQ Business Group`s Content Management Division, greater visibility to information dispersed across the enterprise, results in better decisions, faster processing times and improved customer service and therefore greater profit margins.
"The biggest advantage of enterprise content integration is that it makes all content accessible to end-users in a seamless manner, it allows one to leverage and reuse content from a variety of perspectives. It also allows one to access content and enterprise content management capabilities from within enterprise applications," he concluded.
Users of the VeniceBridge enterprise content integration platform include Suncorp, Australia`s second largest insurance company; FleetBoston Financial, the seventh-largest financial holding company in the US, and Sun Life Financial, a leading international financial services organisation.
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Venetica is the leading provider of enterprise content integration software. The company`s flagship product, VeniceBridge, dramatically reduces the cost and complexity associated with creating content-rich applications such as portals, collaborative applications, CRM and others. At the heart of VeniceBridge is a consistent, bi-directional interface that enables applications to quickly integrate with multiple, disparate content repositories and business processes. Venetica partners with leading software vendors and system integrators in North America, Africa, Europe and the Asia-Pacific region to deliver solutions around the world.
The IQ Business Group
The IQ Business Group is a thought leadership organisation, focusing on the holistic design, implementation and management of business process solutions, focused in the financial services, healthcare and supply chain industries.
The IQ Group has operations in Sydney and Melbourne in Australia, Boston and Atlanta in the US and in London in the UK.
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