Venture starts marketing offensive

Venture Computer said it has launched a comprehensive marketing offensive to cut further in the local printer market. Venture said the campaign`s objective is to position the Lexmark brand as the only competitor to Hewlett-Packard printers. The company expects to increase its ink-jet market share from current 29% to 35% and to double market share in workgroup and enterprise laser printing. The new marketing initiative will include a TV and a printed media campaign.