Visitors can now create their own Branded ISPs in just 10 minutes at Futurex 2004

Local internet service provider, Branded Internet, will be offering visitors at Futurex 2004 the unique opportunity to take home a fully operational, tailor-made, branded demonstration version of their very own Internet Service Provider (ISP) - a product that usually takes several weeks to create. Branded with their own company name, information and logo, these ISPs will be produced for visitors in just 10 minutes - a first for the South African internet industry.

Developed to give any company the ability to offer their own premier, low-cost ISP service, the Branded Internet Service Provider (BISP) system enables companies to simply and cost-effectively create new business opportunities, increase revenue streams, improve their marketing, or cut their costs by providing their customers with internet services at a marked up price.

Making it appear as though the company is the actual ISP, BISP lets companies retain ownership and grow the loyalty of their customers whilst creating a new highly-profitable revenue stream.

South Africa`s largest selling PC brand, Mecer, has already teamed up with Branded Internet to launch Mecer Net, a BISP that targets Mecer dealers and end-users. According to Lance Terner, Branded Internet CEO, the BISP model enables Mecer to have its own ISP without incurring the costs of setting up a new one. Through the Mecer Net service Mecer is now offering not only an enhanced product range and an additional value-added service, but also an opportunity for Mecer dealers to earn rebates by signing up end-users to the service.

In addition, the customer service portal (CSP) that Branded Internet provides, gives Mecer customers access to an online organiser, enabling them to manage their own Internet accounts. The CSP will also enable Mecer dealers to view live statistics on customers they have signed up, support histories and up-to-date Internet technology articles. Terner goes on to say that Mercer is not the only company to launch its own BISP: "Branded Internet has allowed computer stores, dealers, Internet caf'es and even a retail clothing chain to launch their own ISP under their name without having to pay the costs of setting up an ISP. Instead of having to pass customers onto other ISPs, companies can now bundle the Internet with their products and keep the customers," he says.