Vodacom, SA`s leading cellular network, received Superbrand status with the official handover of the Superbrand certificate, as recognition of Vodacom`s Superbrand status in SA.
"Vodacom`s expanding footprint across the continent is testament to its phenomenal performance within the communications industry. The company has built strong brand loyalty in the past 10 years and its strategic use of sports sponsorship has made Vodacom a household name - I don`t think there is anyone in SA that doesn`t know the phrase `Yebo Gogo`. Vodacom is a shining example of a Superbrand," says Simon Goddard, Superbrands Project Director.
Superbrands recognises, rewards and reinforces leading brands from all over the world and provides a comprehensive package of brand building and strengthening services, including extensive marketing, PR exposure and consumer awareness programmes.
The selection criteria guidelines used by the Superbrands Council to assist it in its grading process include market dominance, brand longevity, goodwill, customer loyalty and overall market acceptance.
"Vodacom`s association to and recognition from Superbrands indicates that we are a leading competitive brand in our country. Our products and services provide for every customer`s requirements and continuously exposes them to the latest technological advancements that we provide," says Andre Beyers, Marketing Executive Advertising and Brand Management, Vodacom.
"Vodacom believes we meet the Superbrands selection criteria to the tee through our first to market approach supported by excellent through the line advertising and marketing campaigns; solid and strong financial performance and steady growth in our customer base resulting in improved market share. Vodacom`s involvement in CSI and a variety of sport sponsorships, as the biggest supporter of South African supporters, further entrenches us as leaders in the market," concluded Beyers.
Vodacom has firmly established itself as the country`s leading cellular network over the past decade with more than 14 million subscribers to date. This super brand, through its alliance with another global super brand, Vodafone, opens a world of first class products and services to South African customers with technological innovations such as 3G, BlackBerry and Vodafone live! Vodacom sets the pace at the forefront of the ever-changing telecommunications world.
Superbrands, the world`s largest independent arbiter of branding, has received an astounding response from South African companies that are members of and have been nominated by the Superbrands Council, comprising luminaries of the branding, advertising, PR and marketing industry. Only brands selected by the independent Superbrands Council are invited to participate in this project, the first of its kind in SA. Superbrands operates in 46 countries and works with thousands of the world`s strongest brands.
The announcement of the winner of Superbrands SA, which is dubbed in some countries as `the Oscars of branding` will be announced at a tribute event in October 2005.
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