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Wal-Mart to digitise movies

By ITWeb
Johannesburg, 16 Mar 2012

Wal-Mart to movies

movies viewable through Internet-connected devices including smartphones, tablets, game consoles and TVs, Internet Retailer says.

Consumers will be able to view the digital versions of their converted discs through Vudu.com, a Wal-Mart subsidiary that offers Internet streaming of movies.

According to The City Wire, the new service will kick-off om 16 April at 3 500 Wal-Mart stores. The cost for conversion is $2 for standard discs and $5 for a high-definition upgrade.

Wal-Mart will team up with five major Hollywood studios: Viacom, Sony, News Corp., Comcast and Time Warner.

Wal-Mart is also offering customers the ability to watch and purchase UltraViolet-enabled titles directly from Vudu, Rapid TV News notes.

"Wal-Mart is helping America get access to their DVD library," said John Aden, executive VP for general merchandising at Wal-Mart US.

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