Media24, the publishing company formerly known as Nasmedia, claims its understanding of the growing female Internet user market is the main driver behind the launch of Women24.com in early November. The site is touted as the first independent standalone site for women in SA.
"This site is different in that it`s not a portal for women, it`s independently for women, which allows us to offer broader and deeper content and services," says Sam Sharpe, the site editor.
Women24.com targets women aged between 24 and 45, who are for the most part busy individuals with a high disposable income and a lack of personal time. The site offers a range of services and information that promise to give women back their time.
The Web site covers day-to-day information on events, news and weather, health, money management, beauty, fashion, d'ecor and design. There is an e-commerce area, a service that allows users to pay their bills and accounts online, and a section seeking to inform women about their environment and communities.
Women24 accesses all content generated by the Media24`s women`s interest publications, which include Fair Lady, True Love, Woman`s Value, Sarie and the recently launched Shape.
Media24 says the move is in line with international trends, which have seen a significant investment in women`s Web sites in the US and the UK, as the number of female Internet users has increased substantially in the past two years.
For more information visit www.women24.com or www.women24.co.za.
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