Internet application provider Warp 10 has announced that it will offer up to R1 million a month to one of its users for the foreseeable future as part of its drive to promote its application.
Warp 10 spokesman Ruaan Nel says the application provides a number of services, including chatting, dating, news updates, e-mail and instant messaging, and was designed to get South Africans to be able to interact with each other.
"The application was developed over a period of over a year-and-a-half and is designed to put all the interesting applications of the Internet into one package that will then run on the desktop," he says.
Nel says that unlike a search engine, Warp 10 provides a directory of the top 10 local businesses in each sector.
"The revenue model is structured on a cost-per-click basis. Companies that are partaking in the directory are able to manage their accounts and will only pay for the click-throughs to their Web site. How much they are prepared to bid for a click-through will determine where they are placed in the directory," he says.
Nel says that unlike other instant messaging platforms, Warp 10 servers cater for most of the bandwidth requirements so that the application is not heavy on the user or corporate traffic.
The application was designed as a marketing tool for corporates to communicate with their client base, Nel says. Through the application, clients have the option to send out niche advertising or messages only to its client base.
"And as the number of people who have downloaded and use Warp 10 increases, so companies will pay more to bid in the cost-per-click basis because the marketing base is bigger," he says.
While Warp 10 is unable to reveal who is funding the company at the moment, Nel says there are a number of major shareholders, including one of the major banks.
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