Specialist hosting company Waterfront Web provides hosting packages designed for SMEs and corporates, and has recently had a suite of tools developed by Ivory Tower Internet Solutions, which not only enables its hosted clients to conduct business more effectively, but assists these companies to leverage the graphic designs of their existing Web development and marketing teams.
Says CEO Phil Southwell: "The internet is a business medium that cannot be ignored. The principle reason that companies develop a Web site is to generate leads. A professionally built site will get indexed, will attract customers, and will get them to contact you. This is a science, not an art. Our belief is that the hosting company provides the science, while your Web developer or marketing agency provides the art.
"The suite of tools that we have developed can turn a Web site into a service-oriented push-button extension of any business."
Waterfront Web provides a guideline to developers to write text for the Web and tools to build an intuitive, search-engine-friendly navigation. The company has programs to build affiliate relationships, achieve good listings in relevant directories and sites, and run promotional campaigns such as competitions, viral marketing, e-mail and so on.
To build the customer profile, Waterfront Web provides polls, surveys, questionnaires, subscriptions, registration incentives - the information gathered is stored in a unified address book, from which an SMS, fax, e-mail or telephone call may be generated, using customer preferences to target special promotions.
To enable you to conduct business on the Web site, Waterfront Web has product showcases, shopping carts, electronic billing, payment gateways, reporting tools, B2B ordering systems, RFQs, auctions and more. And, should you be in the Tourism Industry, they can provide industry databases, search engines, enquiry and booking engines, itinerary builders, site and rates administration - in fact every tool to run a business seamlessly.
Outsourcing is a well established business model - all SMEs and corporates require hosting and support - the Waterfront Web Company offers both, with a single point of contact, and as a technology partner, working in conjunction with marketing and graphic design companies, perfectly complements the core competencies of any business.
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