Western Digital (WD) has appointed Kalvin Subbadu to the position of sales manager for its Components business in South Africa. He will drive the sales of WD's Components range of internal hard drives across all three official distributors, including Drive Control Corporation (DCC), Rectron, Pinnacle Africa, their resellers and end-user markets.
With over 12 years' experience in the IT distribution and sales environment, Subbadu brings a wealth of knowledge to the WD team to ensure the Components business grows from strength to strength within the local market. Subbadu joins Anamika Budree, who is the WD representative for the Branded business in the region.
WD has cemented its brand in the South African market over the last few years and further developed a market for its hard disk drives (HDDs). Subbadu, in his role as the WD Components sales manager, will, together with WD's distribution partners, continue to grow its market share, provide a local presence for distributors and resellers in South Africa, while establishing a stronger presence in the market.
WD's Components business comprises all internal hard drives including the Blue, Green, Black, Red and VelociRaptor ranges for mobile computing, energy efficiency, power computing, network storage and performance computing. This business also includes enterprise Serial Attached Storage (SAS) drives and Audio Video (AV) drives.
"I believe it is beneficial for our distributors and partners to have a local representative in South Africa, and by strengthening this, we are able to grow the channel. I look forward to working with this great team, building new relationships and educating the industry on WD's Components product range," says Subbadu.
"My knowledge gained from working in vendor and distribution environments has provided me with a deep understanding of the channel and will allow me to assist our distributors and resellers to achieve their goals. Furthermore, the focus on WD's Components product range will ensure the channel understands our differentiators and products' value proposition," concludes Subbadu.
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WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company's Web site at www.wd.com.
Western Digital (NASDAQ: WDC), Irvine, California, is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's Web site (www.westerndigital.com) to access a variety of financial and investor information.
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