WebNow helps SMEs do business better

Issued by WebNow
Johannesburg, 24 Mar 2011

Cape Town-based ISP WebNow has launched a new Web-based product range designed to help small to medium enterprises (SMEs) do business online faster, more efficiently and more cost-effectively.

Emblazoned with the firm's new strong corporate identity, WebNow's new Web site has been designed to help SME owners quickly identify the most suitable solution for their needs. With clear functionality and bright way-finding colours, the new Web site is designed to avoid the 'cellphone effect', where customers must make sense of hundreds of jargon-laden packages that are irrelevant to their needs. SMEs can access ADSL, domain registration, virtual servers, e-marketing consulting and Web development services.

WebNow CEO Jean-Pierre Dumont says: “SMEs often feel let down by suppliers who concentrate on capturing the large corporates. SMEs are expected to shoehorn their needs into the larger offering, but very often they end up paying for what they don't need. Our new approach makes it quicker and easier for customers to get online so they can spend more time doing their job and less time trying to understand the technical jargon. And when they grow, we can quickly scale up their profile to accommodate that growth.”

WebNow also offers packages for the residential and corporate markets. Residential customers can order ADSL, domain registration, Web hosting, and Web site template software. Larger businesses and corporate entities can choose from full hosting packages along with dedicated servers, co-located servers and business solutions such as hosted exchange and mail archiving.

This streamlined approach came from extensive conversations with WebNow customers over the last year. Sales and marketing manager, Jaco Liebenberg, explains the journey: “We wanted to know what our customers were looking for so we could align ourselves more closely with their expectations. It's crucial to cater for each segment because the needs of these three markets are so fundamentally different. We're streamlining the process to take the confusion out of getting connected.”

WebNow

WebNow was established in 1999 and has grown consistently over the years. The new corporate identity represents the culmination of that growth over the years. From developing small brochure-ware Web sites, the business has positioned itself as a full-service ISP, providing ADSL, domain hosting, e-marketing and web development services to residential, SME and corporate customers.

The new Web site was developed with the latest Web 3.0 technology and was launched as the primary mechanism to display WebNow's new brand identity. The new branding comprises black as a base colour with highlights of grey, blue, white and orange. Each colour is used to good effect across the Web site and other marketing collateral to reference each separate market segment. The modern, contemporary palette is a distinctive step in reflecting the next stage of WebNow's growth strategy.

Editorial contacts