Webtrends intros site optimisation

Webtrends has released a new service that helps marketers identify and publish top converting Web content and perform advanced, segment-driven customer targeting in less time than previously possible, states Sys-Con Media.

According to the company, Webtrends Optimize offers self-service testing and segmentation, including a patent-pending approach to multivariate testing that produces valid results quickly.

The self-service platform is complemented by a range of expert services, online training and best practices, it adds.

Convergys has unveiled its Intelligent Self-Service platform, which it says reduces costs and delivers personalised multichannel interactions, writes CedMagazine.

According to Convergys, the inclusion of intelligent automation with self-service empowers companies to take full advantage of every customer interaction and leverage that valuable data to drive down operating costs, increase revenue opportunities, and maximise customer satisfaction and loyalty.

Convergys' experience has shown that clients that implement intelligent solutions can realise rapid ROI - often within six to 12 months.

Australia's Mount Gambier public library users will soon begin a new chapter in the way books are borrowed at the facility, reports The Border Watch.

With the opening of the new multi-million-dollar library just months away, employees are busy this week attaching radio frequency tags on the facility's 60 000 books so they can be borrowed in new self-service kiosks.

The technology is state-of-the-art for modern libraries and will mean the end of manual borrowing procedures for library staff. Each year staff members manually perform 320 000 borrowings for library users, which absorbs a significant percentage of their time.