WHIPTAIL has partnered with Blue Turtle Technologies to bring its solid state storage technology to SA.
In 2012, WHIPTAIL increased revenue by 300% year-on-year and grew its customer base by 57%. According to the storage technology company, this success is partly attributed to its expansion into new markets and WHIPTAIL's VP and GM for EMEA, Brian Feller, hopes to enjoy similar success in the SADC region.
"WHIPTAIL believes South Africa is blazing a trail for the region's economies and is becoming a focal centre for many global businesses," Feller said, adding that the company was impressed with Blue Turtle from their very first meeting. "We trust Blue Turtle to represent us to their customers in an accurate and knowledgeable way, ensuring they get a storage solution that will help their customers' businesses meet their goals in a fast, efficient and cost-effective way."
Blue Turtle's marketing director, Martyn Healy, is equally optimistic about the new venture with WHIPTAIL. According to Healy, storage systems have not improved at the same pace as other parts of the IT infrastructure. "WHIPTAIL has a world-class proposition in terms of how to address the challenges of getting high performance out of storage systems," Healy said at the official partnership announcement event, held this week, in Woodmead.
Storage is "no longer a one-size-fits-all" kind of industry, according to Healy, and through its partnership with WHIPTAIL, Blue Turtle hopes to better design and tailor storage solutions to fit the unique needs of each business application.
"At WHIPTAIL, we want to ensure our customers have a solution that perfectly addresses their business needs, while complementing their existing infrastructure investments," said Feller.
During a presentation at the announcement event, WHIPTAIL system engineer Paul Wright noted that this technology means the "data waiting days are over", as it reduces the amount of time companies spend waiting for critical data. According to Wright, WHIPTAIL's storage products are affordable and have a longer lifespan than competitors' products, making them an attractive option for businesses. Showcasing the ACCELA and INVICTA silicon storage arrays, Wright also noted that WHIPTAIL's technology has a very low impact on the environment.
"These products are cost-effective and have a low footprint in terms of the space required. This is also very efficient technology, energy-wise," said Healy. "We are not talking about replacing conventional storage, just complementing it and using this technology where it best fits."
"We expect the SADC region to be a strong market for WHIPTAIL. We look forward to gaining many new customers, partners and friends in the region in 2013 and beyond," Feller concludes.
Share