Navigation solutions and digital mapping company TomTom introduced the White Pearl GPS to the South African market at a function in Johannesburg last night.
The White Pearl is a limited edition device designed for women, and is based on the company's TomTom One solution, but features a pearlescent finish and some swirl design elements.
The difference lies in the White Pearl's applications and software, says Charlotte Saayman, marketing manager for TomTom SA.
Geared towards women, the device is marketed as a fashion and style device with easy navigation functionality.
The device's pre-installed 'Points of Interest' feature includes categories like 'Places to be seen', 'Shop 'til you drop' and 'Everyday fashion'. It lists options ranging from fashion and home furnishings shops to restaurants, bars and cafes. The company says over 970 local retailers are included.
“We have designed this device to appeal to women, spicing up the excellent navigation experience with a bit of fun, exclusivity and style,” says Corinne Vigreux, TomTom MD.
“This important market segment has been largely ignored by consumer electronics in the past, but we have recognised its importance and developed this product in response.”
The company is not distributing the White Pearl through its traditional IT channel, but instead through its fashion and operating channels, says Saayman.
The limited edition units will be available at the recommended retail price of R1 999 at Markhams, Foschini, Cape Union Mart, Cellucity and Due South stores.
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