Why you should use WooCommerce for your online shop

Johannesburg, 27 Jul 2020

Today, consumers prefer the ease of online shopping. Not only can they shop from the comfort of their homes, but they can also do everything on their smart devices. This has prompted a rapid rise in e-commerce and many businesses have exchanged their brick-and-mortar stores for an online shop. Besides increased traffic, e-commerce offers countless benefits for businesses, including a reduction in operating costs and an increase in sales.

What you need to open a shop online

Whether you have an established business or are planning to launch a venture soon, you must invest in an online shop. The best place to start is with e-commerce website design combined with online trading tools in the form of plugins and addons. With hundreds of platforms available to build your store, it may be difficult to find one that suits your business' specific needs. If you're after simplicity and affordability, WordPress is an excellent option. With WordPress, you can also easily install WooCommerce as an add-on. With around 82 000 000 installs, this WordPress plugin is incredibly popular and has helped millions of users open their doors online.

What exactly is WooCommerce?

WooCommerce is a leading e-commerce plugin that works as a third-party integration within WordPress. It is specifically designed for businesses who want to sell online through their e-commerce and c-commerce websites on WordPress. Businesses choosing WooCommerce enjoy several benefits, including affordability and ease of use. Let's take a look at why you should choose this plugin for your online shop:

It offers a professional look

The combination of WordPress and WooCommerce allows you to create a powerful marketplace that reflects your professional brand. An expert website designer can assist you to customise certain parts of your WooCommerce theme to create a unique look and feel that will have customers come back week after week.

It's versatile

WooCommerce is highly flexible. It works with both physical and digital goods and allows you to sell products with many configurations.

It helps you stay organised

If not managed properly, an online store can quickly become chaotic. WooCommerce allows you to stay organised with features that include listings of new products and details around orders and billing.

It's always evolving

WooCommerce is an open-source project, which means that it is formed and developed by many different users. As a result, the plugin is constantly renewed, improving code, and increasing support. This allows WooCommerce to keep getting better with every update, offering more benefits and smooth operation.

Finally: It's free!

WooCommerce is a free plugin, which means you can enjoy the benefits without breaking the bank.

Take the next step: Open your doors online with WooCommerce

WooCommerce is one of the most used e-commerce website design tools available on the internet. Based on the WordPress platform, it provides a powerful, feature-rich online shopping solution for your business.

Ready to take your business online? Contact the expert team at Web Guru to help you launch a digital shop that will attract the right audience and ultimately, increase your leads and sales.