Wine industry benefits from CRM

Customer relationship management (CRM) solutions have increased in popularity across industries as they help organisations focus on customers, improve experiences and stay ahead in the competitive marketplace, says TMCnet

"One of the fastest-growing technologies today is CRM. Businesses large and small are learning to take advantage of focusing on the customer," said Marc Wolenik, CEO of Webfortis.

"Now wineries are also quickly adopting CRM best practices as an important strategy to improve sales and grow market share in both the wholesale and consumer direct sales channels."

Performics has selected the Mercent Retail hosted software service to manage data-driven online marketing programmes for its retail clients, states msnbc.

Under the partnership agreement, Performics will use the Mercent Retail on-demand technology to help retail clients better promote and sell products through comparison shopping engines and online marketplaces including Amazon and eBay.

Mercent helps leading online retailers drive revenues and profits through e-commerce shopping channels like Amazon and eBay by providing consolidated feed management, reporting, and optimisation tools through the on-demand Mercent Retail platform.

Retail technology vendor Storis Management Systems has signed on garden furniture and fireside furnishings company Summer Classics to its Vision R8 Retail Solution for use in the retailer's 12 locations in the US, Canada, Mexico, Puerto Rico and Spain, reports Furniture Today.

Vision R8 is a real-time system that integrates aspects of retail operations from point of sale, customer service and business intelligence analytics to InTouch CRM, financial management and e-commerce.

Summer Classics also will use the Storis companion products executive vision dashboard and credit card processing at all its locations.