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Work is not a place

Admire Moyo
By Admire Moyo, ITWeb news editor
Los Angeles, 09 May 2014

Work is not a place, but a thing we do.

That was the word from Steve Daheb, senior VP and chief marketing officer at Citrix, speaking during the Citrix Synergy 2014 conference in Anaheim, Los Angeles, where the company unveiled advancements towards its vision of providing ways for people to work better from anywhere with mobile workspace solutions.

"Citrix keeps that reality top of mind, as we continually drive product innovation to transform IT delivery and enable new ways to work better," said Daheb.

At this week's conference, attendees learnt how new offerings - based on Citrix virtualisation, mobility, and services technologies - can further enable secure delivery of apps, desktops, data and services to any user, on any device, over any network or cloud.

The company claims it has focused on providing people access to apps and data since it was founded 25 years ago. As technology has become a seamless part of both work and personal life, Citrix has removed the barriers for business mobility to empower its customers to choose when, where and how work gets done, it notes.

During the event, Citrix introduced its mobile workspace solution - the Citrix Workspace Suite - dubbing it a single, flexible solution that will support multiple corporate or personal devices per user, providing instant access to app, data and services, and simplifying how organisations manage and secure their end-user computing environment.

It combines key Citrix technologies, including application and desktop virtualisation, mobile application and device management, native mobile productivity apps, enterprise file sync and share, WAN optimisation and an access gateway to enable comprehensive management of application, desktop and mobile infrastructures.

As a result, says Citrix, businesses can improve employee productivity, simplify IT and fully secure enterprise content.

The company also announced enhancements to the Citrix XenApp and XenDesktop, refining its new generation of Windows delivery products with features that organisations in healthcare, finance, government and education have relied on for the past 25 years, it states.

Also released is the Citrix NetScaler MobileStream Technology with the aim of improving mobile network and application performance along with network visibility, while tightening security for both the enterprise and the end-user.

According to Citrix, NetScaler MobileStream improves data security and mobility support.

The vendor also introduced Citrix ShareFile, pointing out that the platform secures files for today's mobile workspaces. The new features give users the ability to access and edit files from multiple data sources on their mobile devices, giving businesses the ability to take back control of corporate data in personal data services, resulting in increased productivity and security, says Citrix.

Citrix also released a ShareFile StorageZone Connectors SDK that allows organisations to develop connectors to any enterprise content management system, expanding the types of data users can access and edit on the go via ShareFile.

It also made available Citrix XenMobile, which includes additional support for Windows Phone 8, operational and scalability enhancements as well as back-end integrations that further automate mobile workflows for businesses and end-users.

The company explains that the technology preview of new workflow-driven mobile productivity apps - including WorxNotes, WorxEdit and WorxDesktop - enable people to be more productive on their tablets or phones, while IT retains control.

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