With Cricket World Cup (CWC) well on its way to bringing South Africans closer together and giving the hope of reliving a 1995 Rugby World Cup scenario, emotions are high and spirits great.
For UUNET SA, this is not the only excitement in store! The company has initiated a world first in advertising and is looking forward to the reactions it will bring over the next two-month period. The unique campaign, to be broadcast on M-Net over the CWC timeframe, is the first of its kind to be launched anywhere in the world.
What is the campaign all about? UUNET SA will run a 2Mb line from Johannesburg connecting with Cape Town, Botswana and Namibia which will enable real-time, live streaming Webcast advertisements from UUNET offices around Africa during the cricket matches. This live, real-time streaming will allow the whole of SA to view UUNET`s office staff, culture as well as a live demo of its technical capabilities around Africa. Therefore, every time you see a UUNET SA advert during the CWC, it is real-time, unrehearsed action.
"This campaign represents UUNET SA`s technology sophistication and complements our diverse and unique culture, workmanship and experience as an Internet service provider," says UUNET SA. "This campaign highlights UUNET SA`s expansion and originality in the technology market and allows all the CWC fans across Africa to view our speed and networking capabilities, live and unrehearsed," concludes UUNET SA.
UUNET SA would like to take this opportunity to wish the South African Proteas the best of luck for the World Cup and look forward to all the action the coming months will bring!
Good luck to the boys! The nation stands beside you.
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