Vodacom World Online, (a Tiscali S.p.A company), has announced its new portal campaign strategy. Says Natalie Pienaar, portal manager of World Online: "We are very excited to embark upon such a large scale campaign to promote www.worldonline.co.za. We have been hard at work to create a portal that is filled with interesting and useful content, boasts of a fun and friendly personality, and most importantly, is quick to download."
"Our content strategy has always been to increase the value proposition to the consumer and offer a wide selection of content. In order to succeed, we have selectively chosen strategic partners that are experts in their field and to bring credible and trusted brand names to the site. With the launch of our new advertising campaign, we hope to emphasise www.worldonline.co.za as being the portal of choice, catering to every possible need, hence our new slogan `all your world`s in one.`"
World Online`s editorial team comprising of a number of award-winning journalists, has very clearly differentiated the portal by giving the site a `personality`. Visitors to the World Online portal read daily editorials, newsletters and often participate in controversial forums. The site also contains useful information, voting polls, quizzes, opinion polls, competitions and chats. World Online also offers the latest breaking news from around the world and locally, made possible by our news-feeds with AFP and SAPA.
"Our advertising team is currently in the process of establishing the portal as a complementary media to traditional media, for example TV, radio, print and outdoor," noted Pienaar.
Partners aligned with World Online include Ster Kinekor, Nu Metro, Travel.co.za, Mortgagesa.com, Digital Mall, Lastminute.com and EMI.
Through Ster Kinekor and Nu Metro, subscribers are able to book movie tickets, Travel.co.za provides the most competitive accommodation bookings, and Mortgagesa.com gives subscribers the opportunity to apply for home loans on-line. Digital Mall was rated the top SA online retailer and Lastminute.com is the most recent joint venture providing everything from accommodation, flights and gifts at the `last minute.`
"With our ad campaign which will include print, billboards, radio, street pole and cinema and on-line advertising, we aim to drive the consumers to the portal because they recognise that World Online will meet all of their on-line needs and become their portal of choice," concluded Pienaar.
Some of the partners World Online has brought on board in the last year are: Actioncricket, JobNavigator, Nu Metro, Ster Kinekor, Online Casino, Travel.co.za, Flights.com, Safarinow.com, MortgageSA.com, Reservations Hotline, Computravel Accommodation Services, Top 40, Roekeloos, Junk Mail (including AuXion, LoveMail, AutoNetMail), Digital Mall, Tutuka.com, NetFlorist, DocLegal, Map Studio, EMI, YourHealth, Sharenet, Lotto Manager and EasyPay.
Coming soon: Digital Planet, Easy Info, LastMinute.com, Ticket Web, EMI and Buy Africa. World Online can be accessed at: www.worldonline.co.za
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World Online
World Online International, acquired by Tiscali S.p.A. in December 2000 (Nuovo Mercato: TIS), is part of one of the largest and fastest-growing Internet network companies in Europe, and, in conjunction with Tiscali, provides access, content, applications and services to 6.8 million registered subscribers as of September 30, 2000. With local operations in 15 countries, the Company has the largest geographical footprint of any European Internet provider.
World Online was officially listed on Euronext (formerly the stock exchange of Amsterdam Exchanges) on March 17th, 2000. On November 7th 2000, Tiscali launched an offer to combine the two companies that was accepted by shareholders representing 96.1% of World Online`s outstanding share capital on December 6th 2000. Tiscali honoured its offer on December 7th 2000, creating the leading pan-European Internet network company.
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