Xerox Channels Group has appointed Siltek Distribution Dynamics as the sole distributor of its products in South Africa - a move Xerox believes offers the best possible value to end users and resellers.
XCG South Africa general manager Billy Bell said: "This is part of Xerox Channels Group`s strategy to put the value back into the dedicated value added reseller in a market where reseller margins have been eroded by multi-tier distribution and over trading.
"We do not believe that multiple distributors give our customers or the resellers of our products value for money. It may, in the short term, mean a lot of sales, but XCG is committed to providing true value.
"A single distributor means that we, and the resellers of Xerox products, need not be concerned with price and revenue wars. We can guarantee that our distributor makes its money without negatively influencing the reseller. In South Africa SDD will be able to focus on providing the best possible service to resellers. We have set ourselves some very tough targets and the only way we`re going to achieve them is by bringing first class products to market and by creating an incredibly attractive package for our channel partners".
SDD is a well-known distributor in the South African marketplace. Its best of breed products include Microsoft, Corel, IBM and Lotus. The company offers a first world delivery time and is dedicated to providing the best possible service to its resellers.
"We felt a great synergy between the business strategy of SDD and our own and this makes them strong distribution partners for us in such a competitive market," said Bell.
XCG is focussed solely on ensuring that channel needs are met. Through the `Xtraordinary Partner Programme`, XCG will be launching a range of unparalleled sales incentives and rebates designed to create a loyal, dedicated and highly motivated channel sales force.
XCG only plans to appoint a maximum of thirty channel partners in South Africa, to ensure that the best possible back-up and technical support is available.
The Xerox Channels Group was created specifically to meet the needs of both the retail and office channels by providing personal and networked office document solutions with world class service and support.
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