Yahoo! Inc. today launched a beta version of Yahoo! Go for Mobile 2.0 at the Consumer Electronics Show (CES) 2007 in Las Vegas. Yahoo! Go 2.0 is an innovative new application that redefines the mobile internet experience for consumers through a unique product design, ability to personalise with content from the entire Internet and a reinvention of mobile search. With this launch Yahoo! expands its mobile internet leadership.
The Yahoo! Go 2.0 beta (http://go.yahoo.com) is available for consumers to download today on Motorola's new MOTORAZR maxx V6 and MOTORAZR V3xx devices as part of the two companies' ongoing alliance to deliver an optimized Yahoo! experience on the world's coolest devices. Beginning in the first half of 2007, Yahoo! Go 2.0 will be pre-loaded on select new mobile devices from Motorola. Consumers can also download Yahoo! Go 2.0 on more than 70 other mobile devices from major manufacturers worldwide and use it on most wireless networks.
Additionally, Yahoo! expects to distribute Yahoo! Go 2.0 through mobile operators worldwide including Bharti Airtel, DiGi Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3 Group in the United Kingdom, Italy, Denmark, Ireland and Sweden.
"Yahoo! intends to be the number one mobile internet player globally," said Marco Boerries, senior vice president of connected life, Yahoo!. "Today we are changing the game by putting the full power of the open internet into consumers' pockets. Yahoo! Go 2.0 creates an entirely new and beautiful experience that fits great phones, like the new MOTORAZR maxx V6 or V3xx devices."
"Consumers crave cool experiences on the coolest devices and the desire for seamless connectivity has never been stronger," said Scott Durchslag, corporate vice-president of product and xperience invention, Motorola mobile devices. "Integrating services like Yahoo! Go 2.0 with Motorola devices enables consumers to stay connected with the people, places and information they want, whenever they want it."
Yahoo! has created this new version of Yahoo! Go from the ground up to bring the internet to the mobile phone with a suite of services that are fast, easy to use and highly personalisable. The unique carousel design of Yahoo! Go 2.0 makes it simple for consumers to navigate the selection of Yahoo! Go widgets for e-mail, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search. The new service also includes Yahoo! oneSearch a completely new mobile search service designed to give consumers what they want on their mobile phone - instant answers. Yahoo! Go 2.0 is the next generation of the service that launched for Symbian and Windows Mobile phones in 2006.
Key features of the service include:
*Search reinvented for mobile consumers - oneSearch recognizes the intent of a search term and presents relevant content - not just a list of web links to PC sites - on the results page. Results are grouped by subject making it easy to read through and drill down to get more details. (See press release titled "Yahoo! reinvents internet search for the mobile phone")
*Be local, no matter where you are - The Local & Maps widget gives consumers quick access to comprehensive local directory information for businesses across the US, enhanced with ratings and reviews from the millions-strong Yahoo! community. Interactive maps, driving directions and real time traffic updates help consumers find their way. Local guides provide at-a-glance detail on what's happening in a specific city that day, as well as the most popular places to eat, shop and visit. Consumers can set their location and the experience will be tailored appropriately.
*Rich, highly personalisable content from millions of sources to keep consumers connected -- Current headlines and a breaking news ticker in the News, Sports, Entertainment, Weather and Finance widgets keep consumers connected to the information that matters to them. Each widget also includes a "command centre" where consumers can access more articles, use watchlists to track topics of interest - from sports teams to stocks to celebrities - or add new content from the millions of sources on the Web that publish in RSS.
*Photo sharing keeps consumers connected to their community - The Flickr widget integrates one of the Web's most innovative and prolific photo-sharing communities, making it easy for consumers to upload and manage images from their camera phone. Consumers can also easily share photos, view their friends' pictures and browse or search the millions of images posted by the Flickr community.
*Streamlined e-mail keeps consumers in sync - The E-mail widget allows consumers to quickly respond to, delete or compose new messages or view attachments with a single click. Advanced search capabilities allow consumers to locate important e-mail easily by searching in the subject line, the message body or an attachment. Automatic synchronization allows consumers to access messages and contacts in their Yahoo! Mail account in real time. Any changes made on the phone are instantly reflected on the PC and vice versa.
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