Compareitall describes itself as your resource for making consumer-wise decisions. Through this site, you can comparison shop on the Web, with just a few questionnaire screens standing between you and the best available deal.
Appearance, navigation
The site is well laid out, with good use of white space. That coupled with judicious use of colour and ample navigation bars means that you will never lose your way and you`ll definitely enjoy the ride.
Functionality
The site offers comparison guides to help consumers compare almost anything. The primary selection guides focus on products and merchants.
The products guide is unbiased and interactive, asking you a series of questions about features, preferences and desired price range. Submit the information and it offers you a detailed, feature-by-feature comparison of the products that best suit your needs.
You can also compare merchants, through customer-certified performance reports on leading online merchants. These ratings are based on surveys completed by customers who have bought from these online stores.
Merchants are evaluated on several criteria including on-time delivery, quality of customer support, and product shipping and handling.
Content
Compareitall definitely lives up to its name - the categories in which one can make use of the site`s functionality include SOHO machines, appliances, audio products, electronics, home appliances, computer products and software, cameras, baby products, pet guides, camping and sports equipment, and leisure and gourmet guides - and that`s just the beginning.
The site also has regularly updated features to assist consumers in their online shopping experiences, such as the latest articles discussing how to shop online the lazy way, and hints and tips on better gift giving.
Litmus test
I tried out the product comparison guide, looking for the best deal on SLR cameras. This turned out to be a longer process than I imagined, but this was due mainly to the extent to which you are generally asked to specify what it is, exactly, that you are looking for.
This also forced me to seriously consider the specs of what I was looking for, which reassured me of zero consumer`s remorse if the deal went through. Since the process also offers to educate you on the categories by which it compares one product against the next, I also learned a few new things about SLR cameras to boot.
The end results of the process, which involves selecting the desired features, requirements, price range and deciding on what functionality you would trade off for a better price, provides you with full product specs and pictures, product reviews, side-by-side comparisons and a list of where to buy what you want.
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