You Tube ads get reporting boost

B to B.

The service, available immediately for Marin's enterprise edition customers, allows advertisers to manage search, display, social media and video campaigns on YouTube through one interface.

According to Media Post, Google's video site delivers more than two billion viewing sessions monthly to users in the United States. Marin's software can now monitor metrics from contextually targeted videos.

Matt Lawson, VP of Marin's marketing, says the idea to integrate YouTube ad data came from requests after surveying Marin's more than 800 clients. They also want the ability to integrate metrics from LinkedIn and Twitter, which Marin will work to provide in the product during the coming year.

Marin's platform now provides workflow, analytics, and optimisation tools for managing video ads, in-video advertising and banner placements on YouTube.