ZTE awarded "2014 Global Competitiveness Brands - Top 10 from China" by IDG

ZTE, a top global handset manufacturer, today announced it has been recognised as one of "China's Top 10 Competitive Brands" by the International Data Group (IDG), the world's leading technology media, events and research company. IDG also named ZTE "The Most Innovatively Competitive Brand of the Top 10", recognising the company's rapid worldwide growth and commitment to innovation and R&D, at the 2014 FutureM Forum.

"ZTE understands that the value of its brand lies in marketing not just to today's consumers, but also those of the future," said Jennifer Xu, VP, IDG Asia. "That's what makes it one of the global leaders in the age of the mobile Internet."

"We're honoured to have our brand recognised by IDG," said Lixin Cheng, chairman and CEO of ZTE USA and a keynote speaker at the forum. "In the past year, we've focused on building a strong consumer brand, and this award is a great acknowledgement of those efforts."

ZTE attributes its recognition to its concentration on bringing more value to users through the "Smart 2.0" era by producing devices that are seamlessly integrated with personalised applications and services, allowing users to take advantage of faster mobile connections and have better experiences. As part of this era, ZTE has continually raised its global brand awareness by focusing on flagship products, implementing comprehensive sports and digital marketing programmes, and localising and customising its marketing and product strategies to each region in which it operates.

Lixin Cheng discussed some of these points during a keynote on "Global Branding Strategy in an 'Always-on' World." The focus of this year's competition - the fifth in as many years - is "Future Brand Marketing - to Win in the Mobile Internet Age." More than 3 000 guests and 100 media attended this year's forum.