Many South African companies have started listening to, but not yet interacting with consumers, says SAS SA.
Social media needs to be integrated with a mechanism for proper interaction that is built and owned by the brand itself, says Richard Firth, CEO of MIP Holdings.
World Wide Worx and Fuseware unveil findings from the latest SA Social Media Landscape report.
With its user base growing rapidly, the photo sharing company is looking to profit from advertising.
World Wide Worx releases its annual social media report for SA, revealing sustained growth in overall activity.
A SARS auditor hoping to be the next auditor-general was reprimanded for inappropriate postings on his Facebook profile.
Speakers at ITWeb summit emphasise that businesses avoiding going social will be outpaced by competitors.
The social media site looks at providing a simpler e-commerce experience for app partners.
When using social media, focusing on the 'unlikes' is much better than chasing 'likes', says FedGroup Financial Services.
Online surveys have revolutionised the research industry, but commentators say its limitations should be acknowledged.
Social media should not be viewed as a separate entity, but rather as one building block of an overall strategy, says Microsoft SA.