Johannesburg, 15 Oct 2015
Livestock Wealth, an innovation developed by serial entrepreneur Ntuthuko Shezi, was launched on Tuesday 13 October 2015 at The Innovation Hub. An easy-to-understand crowd-farming platform, Livestock Wealth offers people with no access to land, time and skills the opportunity to own livestock within a professionally managed farming operation. Shezi is currently incubated at The Innovation Hub's business incubator - Maxum.
Livestock Wealth is a new, easy method of investing that speaks to the heritage of African people: cattle. It is a new investment opportunity for the South African market - where you invest your money in cows rather than unit trusts and shares. Through a Web and mobile application, potential investors can buy their cows online and Livestock Wealth will manage the cattle like an investment portfolio. The start-up is currently renting a farm in Blood River, KwaZulu-Natal, and will manage its investors' livestock portfolio from there.
"Livestock Wealth is an innovative concept of creating a culture of savings and wealth building by Africans using livestock as an asset class, thereby connecting investment as we understand it today to the way investment was done by our forefathers. As an agency of the Gauteng Department of Economic Development, which is focused on the development of high growth businesses, The Innovation Hub and its incubation programme Maxum, which is supporting Livestock Wealth, we have no doubt of the potential of this start-up company," said McLean Sibanda, CEO of The Innovation Hub.
Livestock Wealth is accessible to potential investors through its interactive Web site; Google Play mobile application; and via text message. Investors can SMS "COW" to 31022 and a portfolio manager will be in contact to guide them through the investment process.
The crowd-farming platform was founded after Livestock Wealth founding members discovered that the majority of South Africans need financial products they identify with.
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