Livestock Wealth entrepreneur invests in digital crowd-farming

Johannesburg, 15 Oct 2015
Read time 1min 50sec

Livestock Wealth, an innovation developed by serial entrepreneur Ntuthuko Shezi, was launched on Tuesday 13 October 2015 at The Innovation Hub. An easy-to-understand crowd-farming platform, Livestock Wealth offers people with no access to land, time and skills the opportunity to own livestock within a professionally managed farming operation. Shezi is currently incubated at The Innovation Hub's business incubator - Maxum.

Livestock Wealth is a new, easy method of investing that speaks to the heritage of African people: cattle. It is a new investment opportunity for the South African market - where you invest your money in cows rather than unit trusts and shares. Through a Web and mobile application, potential investors can buy their cows online and Livestock Wealth will manage the cattle like an investment portfolio. The start-up is currently renting a farm in Blood River, KwaZulu-Natal, and will manage its investors' livestock portfolio from there.

"Livestock Wealth is an innovative concept of creating a culture of savings and wealth building by Africans using livestock as an asset class, thereby connecting investment as we understand it today to the way investment was done by our forefathers. As an agency of the Gauteng Department of Economic Development, which is focused on the development of high growth businesses, The Innovation Hub and its incubation programme Maxum, which is supporting Livestock Wealth, we have no doubt of the potential of this start-up company," said McLean Sibanda, CEO of The Innovation Hub.

Livestock Wealth is accessible to potential investors through its interactive Web site; Google Play mobile application; and via text message. Investors can SMS "COW" to 31022 and a portfolio manager will be in contact to guide them through the investment process.

The crowd-farming platform was founded after Livestock Wealth founding members discovered that the majority of South Africans need financial products they identify with.

Gauteng Growth and Development Agency

The Gauteng Growth and Development Agency (GGDA) is an agency and implementation arm of the Gauteng Department of Economic Development (GDED). The GGDA assists the GDED in facilitating and promoting sustainable job creation, economic growth and development in the Gauteng city region. For more information on the GGDA, please contact Jeanny Morulane, Group Executive: Strategic Marketing and Promotions, on +27082 389 2420.

The Innovation Hub

The Innovation Hub, a subsidiary of the GGDA, is Africa's first internationally accredited Science Park and is a full member of the International Association of Science Parks. It is strategically located in Tshwane, South Africa's executive capital, in the 'smart' province of Gauteng. As the leading knowledge-intensive business cluster in South Africa, The Innovation Hub implements initiatives identified in the Gauteng Innovation Strategy and Green Economy Strategy to advance the economic development and growth of the province through innovation.

Editorial contacts
The Innovation Hub Sibongile Shezi (072) 462 2544
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