ShowMax announces peering agreement with NAPAfrica

Johannesburg, 07 Nov 2016
Read time 1min 40sec
Michele McCann, business development manager, Teraco.
Michele McCann, business development manager, Teraco.

ShowMax, an Internet-based subscription video-on-demand service, has announced it is now connected to NAPAfrica Johannesburg, the largest Internet exchange point (IXP) in Africa. Originally launched in 2015, ShowMax is available in 65 countries, and houses Africa's largest subscription video entertainment catalogue.

"Streaming video over the Internet isn't difficult, but maintaining a consistently high quality service can be. By joining NAPAfrica, we're aiming to reduce latency and network hops, which ultimately means faster response times, fewer buffering events and a better overall customer experience. ISPs should also benefit from this move through reduced transit costs," says Mike Raath, Head of Distribution, ShowMax.

"We recently announced we'd surpassed the 20 million cumulative views mark - a serious achievement for a business little more than a year old. Given the increasing traffic volumes, this peering agreement is coming at exactly the right time to help us continue to deliver the best possible video quality," added Raath.

NAPAfrica has more than 216 members live on the eXchange since launching in 2012, and is approaching more than 140Gb of peering traffic. Welcoming ShowMax onto the network is exciting for NAPAfrica, with an estimated additional 50Gb of traffic passing through the network.

"The decision by ShowMax to join NAPAfrica is encouraging for the continent. It not only supports Africa's growth, but it also underpins the importance and role of Internet exchanges and further establishes NAPAfrica as the free peering point for the continent," says Michele McCann, business development manager, Teraco.

She says another benefit for ShowMax is the ability to cross-connect within the exchange: "The benefits and opportunities within NAPAfrica are numerous and potentially a significant advantage for ShowMax."

ShowMax invites all ISPs at NAPAfrica to peer with them by simply sending a request to


Founded in 2008, Teraco Data Environments is the first provider of resilient, carrier, cloud and vendor-neutral data environments in South Africa. It is also the biggest data centre in Africa. Clients benefit from the cost savings and improved resilience of securely housing their information systems and networking equipment in a colocation facility, purpose-built and operated to global best practice by an expert organisation, with an absolute focus on data centre technology and infrastructure. Teraco is also home to Africa's largest Internet eXchange Point (IXP) NAPAfrica. It is one of the top 20 largest global IXPs by membership. Since its launch in 2012, it has grown to over 140 GBPS of traffic and 200 members, and is now a critical component of Africa's Internet eco-system.


ShowMax is an Internet-based subscription video-on-demand service supplying an extensive catalogue of TV shows and movies. By leveraging relationships with major production studios from across the globe, ShowMax delivers both world-class international content as well as the best of specialised local content. ShowMax is accessible across a wide range of devices, from smart TVs and computers to smartphones and tablets.

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