Attacq sees success with high-rise development The Mix
Waterfall’s latest high-rise residential development, The Mix Waterfall, is approaching sales of R200 million, with buyers originating from South Africa, Botswana, Dubai and Zimbabwe. These sales are remarkable considering The Mix was launched in July this year, during the height of the last wave of the COVID-19 pandemic and various lockdowns experienced in Gauteng at the time.
The success lies in its prominent position and location, affordable price-point, exceptional product offering and an unrivalled lifestyle. Comprising studio, one and two‐bedroom apartments ranging from R999 000, The Mix Waterfall is a breath of fresh air in what is a highly competitive residential market.
The buyer profile comprises a mix of investors and first‐time buyers. The most popular units have been the one‐bedroom options, while the two highly desirable penthouses sold in the first two days. Due to the demand across all unit types, Attacq and JV partner D2E Properties introduced 24 newly designed two-bedroom and 2.5-bathroom duplexes and 12 curated penthouses with larger balconies and two parking bays to The Mix.
“The success is a testament to the fact that this development provides a convenient around-the-clock lifestyle that residents within Waterfall thrive on. It’s no surprise that aspiring professionals would want to make this their home with sweeping views from Johannesburg to the Magaliesburg mountains,” says Robin Magid, founder and director of D2E Properties.
Comprising 18 facilities within one secure address, residents will have access to active zones, an infinity pool, wellness studio, movie amphitheatre, fitness and walking trails, a deli and co-working spaces to name a few.
“We believe that the high sales volumes are due to the combination of a desirable product and the revolutionary online platform configured to accommodate buyers during the COVID-19 pandemic,” added Magid.
Investors and buyers alike are excited about the tech-living features of the development and the convenience of living adjacent to the iconic Mall of Africa. In addition to the convenience, residents will have access to The Mix Passport, which is a dedicated app that will give residents access to range of concierge services.
Giles Pendleton, Attacq’s Chief Development Officer, says high-rise living is a sustainable alternative to the footprint of freestanding homes. “We have seen a move in real estate from large houses (and the accompanying maintenance) to a lock-up‐and‐go solution. More and more people are starting to look towards an apartment-style environment that gives access to myriad facilities right on their doorstep.”
Tailored for country’s emerging young talent, The Mix’s proximity to the HQs of many blue‐chip companies makes it the ideal location for up-and-coming professionals looking for the lock up and go convenience and world-class amenities.
On completion, The Mix will comprise 391 furnished micro-apartments coupled with laundry, pool deck, bar, gym and yoga studio, restaurant and flexible workspaces.