Amorphous unveils Hudlr data visualisation tool

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Digital corporate communications company, Amorphous has released a data visualisation tool that allows for rapid research results based on the user's inputted geographical needs.

The business intelligence service, Hudlr, claims access to over 20 million financially active South Africans, including details such as their precise location and income group.

This accurate geocoding allows the Hudlr platform to accommodate users in ways that similar services cannot, such as providing data on precise user-defined regions.

"Business is now more competitive than ever before, making it essential to understand your markets on a micro level," says Grant Shippey, CEO of Amorphous. "Hudlr allows for detailed insights from real aggregated demographic data to create actionable business strategies."

Hudlr's information is sourced from 3-Way Marketing's database, which is updated quarterly. It is available across several platforms, including in-browser, mobiles and tablets and through offline reports. It runs through award-winning business intelligence app Roambi on Apple products.

The tool allows for hyper local data to be available instantly, bypassing the need for time-consuming market research. An example of this is using the tool to discover the average income of the immediate surrounds to a potential location of a new store one wishes to open. The additional information on local demographics tells users what items to stock and prioritise, as well as what locals are most likely to want and purchase.

The service also permits the user to SMS or MMS those who fall within the given parameters, making advertising or geo-targeting much less time-consuming.

"Opening or stocking a shop, or carrying out a promotion, relies on having accurate data on the people who will see and interact with it," says Shippey. "Hudlr gives you the information you need to develop better business strategies."

Existing tools allow for demographic readouts to be obtained for wider regions, but in SA, it is not uncommon for the demographics of an area to vary to a large degree. For example, selecting Sandton would include everything from Fourways to Alexandra - encompassing very different sets of demographics.

"With this kind of information at your fingertips, the guesswork is taken out of business strategy," says Shippey. "We're confident it will make a difference to the outcomes of any informed business actions you take."

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