Aurora Fashions chooses BOARD for business analytics, enterprise reporting

Oasis, Coast and Warehouse - all owned by holding company Aurora Fashions plus Karen Millen - have chosen BOARD as their strategic business intelligence solution to provide real-time improved visibility across the business and provide the business with self-service analytical information and next-generation reporting, analysis, dashboard, KPI and visualisation. BOARD has already enabled more than 2 500 companies to improve their business performance by making better decisions.

The brands were looking for a flexible, easy to use, integrated solution that would ensure improved visibility across the business. This implementation forms part of a wider systems replacement and upgrade programme, including the implementation of Merret, a Retail Assist supply chain product. Anne Sinclair, Strategy Director with Aurora, said: "With BOARD, Aurora will be able to quickly create interactive and customised corporate reports, without the need for any programming, enabling more intuitive data visualisation and interaction." Furthermore, BOARD's ability to integrate data from disparate sources creates a self-service analysis environment that promotes ease of use and allows all users to easily drill down, drill through, slice and dice, rank, sort, and forecast to gain greater insight into trends, causes and effects.

Sinclair added that the environment offers Aurora future scope to also manage other areas of the business within one single product.