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Aurora Fashions chooses BOARD for business analytics, enterprise reporting

Business Wire via ITWeb,
London, 26 Nov 2013
Read time 1min 10sec

Oasis, Coast and Warehouse - all owned by holding company Aurora Fashions plus Karen Millen - have chosen BOARD as their strategic business intelligence solution to provide real-time improved visibility across the business and provide the business with self-service analytical information and next-generation reporting, analysis, dashboard, KPI and visualisation. BOARD has already enabled more than 2 500 companies to improve their business performance by making better decisions.

The brands were looking for a flexible, easy to use, integrated solution that would ensure improved visibility across the business. This implementation forms part of a wider systems replacement and upgrade programme, including the implementation of Merret, a Retail Assist supply chain product. Anne Sinclair, Strategy Director with Aurora, said: "With BOARD, Aurora will be able to quickly create interactive and customised corporate reports, without the need for any programming, enabling more intuitive data visualisation and interaction." Furthermore, BOARD's ability to integrate data from disparate sources creates a self-service analysis environment that promotes ease of use and allows all users to easily drill down, drill through, slice and dice, rank, sort, and forecast to gain greater insight into trends, causes and effects.

Sinclair added that the environment offers Aurora future scope to also manage other areas of the business within one single product.


BOARD International is a leading global provider of software for improving business results through better decision-making. By unifying business intelligence and corporate performance management in a single product, the BOARD Management Intelligence solution enables companies to achieve a shared vision of their performance across the entire organisation, and thus a single version of the truth. Since 1994, BOARD has helped more than 2 500 organisations improve their business performance by making better decisions. BOARD has a worldwide reseller network with local partners across the globe.


Aurora Fashions owns, develops and manages the performance of some of the UK's most respected women's fashion brands - Coast, Oasis and Warehouse - which are all aimed at the higher end of the market. Aurora Fashions' brands are among the most recognised in the UK and internationally, with 1 999 stores in 39 countries.

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