Mustek aims to tap into the Apple ecosystem after being appointed as an Apple reseller for the South African market.
According to Mustek, the appointment is in line with its business strategy of expanding its ICT products and services in the local market.
The deal will enable Mustek to broaden its reseller base and grow its business in the corporate space, while qualifying for pricing benefits that are passed onto the end-user customer.
Mustek will sell and support Apple's entire product range, including the iMac, MacBook, MacBook Air, MacBook Pro, iPad Pro, iPad, Apple TV, Apple accessories and Beats to registered resellers, enterprises and SMEs nationally.
ICT products distribution company Core Group remains the sole distributor of Apple products in Sub-Saharan Africa.
"Mustek aims to leverage off the Apple platform to break through into new arenas, ensuring it aligns closely with the Apple services. Organisations today are increasingly looking to on-board the Apple offering due to its collaborative nature and ability to create innovative ways of engagement, enhancing flexibility, productivity and efficiencies, and Mustek will make this a reality," notes the company.
Established in 1987, Mustek is the operational business division of the Mustek Group, which includes Rectron. The company says it has a footprint of 10 sales and service branches located in all nine provinces of SA.
Its product distribution portfolio includes Samsung, Lenovo, Microsoft Volume Licensing, Huawei and Mustek Security Technologies.
"Our company is well positioned as SA's ICT supplier of choice and this new partnership will enable Mustek to have consistency of stock availability and stock holding. Mustek has already embarked on extensive internal training to prepare for this journey," concludes the company.
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