Lynx Optics gets a clearer view of its business with Sage 300 ERP

Johannesburg, 10 Oct 2014
Read time 2min 40sec

Lynx Optics - a specialist distributor of optical gear such as binoculars, riflescopes and night vision equipment - has implemented Sage 300 ERP (formerly known as Sage ERP Accpac) to streamline its workflow and gain deeper insight into business performance.

Fact sheet
Solution: Sage 300 ERP
Industry: Retail
Provider: Sage ERP Africa
User: Lynx Optics

After meeting with Sage ERP Africa business partner, Synergy Group, Lynx decided to return to Sage 300 ERP because it was familiar with the software and was confident that the package would meet the needs of its business. "We are a small company, but it seems that we have some unusual business needs," says Michael Rogers, Managing Director of Lynx Optics. "We looked at the various options, and decided that Sage 300 ERP would be the best fit for our needs. We didn't want an infinitely adjustable and complex system, but we did need a solid solution that can grow with our business."

Sage 300 ERP is a perfect fit for the nuances of Lynx's importing and distribution operations, he adds. "There are many complications that can arise in our business model that you might not be able to anticipate unless you're involved with importing goods at a nuts and bolts level," says Rogers.

"With import duties, freight and warehousing costs, and so on, it can be very difficult to get a clear view of your costs and profitability. We do real costings, something that not every package we evaluated could easily accommodate."

Lynx has implemented an extensive set of Sage 300 ERP functionality, including accounts receivable, accounts payable, order entry, general ledger, cashbook, and purchase orders. Together, this adds up to a complete and integrated solution that has enabled Lynx to speed up workflow by automating operations, says Rogers. "Our productivity has increased fourfold," he adds.

Says Ashley Regenass, Synergy Group CEO: "Guaranteeing customisation, high performance, ease of integration and reliability, Sage 300 ERP was the right option for Lynx. It offers the balance of customisability and affordability that a growing mid-sized business with complex needs requires."

Jeremy Waterman, Managing Director of Sage ERP Africa, says Sage 300 ERP connects a company's entire operation with a single, integrated solution that provides greater visibility into the business. "Sage 300 ERP contains the power and tools to help companies like Lynx Optics see the business in a new way so they can improve productivity and accelerate growth," he adds.

Sage ERP Africa

Sage ERP Africa is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, project costing, manufacturing and CRM, to the mid-range market. Sage ERP solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. The Sage ERP Africa product line includes: Sage ERP X3, Sage 300 ERP (formerly Sage ERP Accpac), Sage CRM, Sage 300 ERP Retail and Sage ERP X3 Retail as well as Sage third-party partner solutions. With a choice of languages, currencies, locations and legislations ? Sage ERP offers efficient multi-company and multi-national solutions.

The Sage Group

The group provides small and medium-sized organisations with a range of easy-to-use, secure and efficient business management software and services ? from accounting and payroll, to enterprise resource planning, customer relationship management and payments.

Customers receive continuous advice and support through Sage Group's global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has millions of customers and more than 12 700 employees in 24 countries covering the UK and Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information, please visit

Editorial contacts
IdeaEngineers Del-Mari Roberts (+27) 011 803 0030
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