National Lotteries Commission creates innovation hub
South African national lottery regulator and licence-holder, the National Lotteries Commission (NLC), has introduced an internal Digital Innovation Hub, which will see it introduce more digital technologies to improve internal and external stakeholder communications.
The NLC is established by the Lotteries Act No 57 of 1997, as amended, to regulate lotteries in SA.
From these regulatory activities, the organisation channels 47% of its annual budget for distribution of funds to a range of good causes within SA.
The introduction of the new unit,according to the organisation, is part of its new digital strategy, which aims to ensure the NLC provides clients and its beneficiaries with a faster, innovative and efficient user experience.
The organisation, which is currently embroiled in numerous corruption scandals, says the new hub will also help develop digital solutions that will ensure it reduces cost of operations, stays abreast of international and local innovation trends, and grows its brand reputation and impact.
“From the start of the COVID-19 pandemic, the NLC proved itself agile and quick to respond to beneficiary needs, which in turn, strengthened our resolve to develop an innovation strategy that will help to build a powerful culture of innovation throughout our organisation,” said Thabang Charlotte Mampane, commissioner of the NLC, during the recent launch.
“The Digital Innovation Hub is designed to deliver a multi-faceted platform that will engage all stakeholders and inspire innovation within the NLC.”
Speakers at the launch included international innovation entrepreneurs, as well as Coenie Middel, founding member of Middel & Partners, and a master facilitator for the FORTH innovation methodology, which hosted the launch of the Digital Innovation Hub and is guiding the NLC on its innovation journey.
The speakers shared their knowledge on employee engagement, the establishment of an innovative culture within the NLC, and the need for and value of effective innovation in today’s digital environment.
“The nature of the organisation is dynamic, and with this game-changing new initiative, we are looking for wide-ranging new and revitalised products, services and solutions across the spectrum of our business, including our processes, structures, models, culture, brand positioning, stakeholder experiences and communication distribution channels,” noted Mampane.