Johannesburg, 27 Nov 2018
Businesses are continually searching for innovative methods and platforms in order to elevate and execute their marketing strategies for that perfect engagement channel between content and customer.
Introducing Aqueous, a high-impact digital display signage, marketing and content management suite, brought to market by Altron Bytes MS.
Offered to consumer-facing industries, from roadside to in-mall, to in-office, and incorporating various user interfaces, controls, audio and deployment, Aqueous can be adapted to both indoor and outdoor high-traffic areas. It can also be customised in terms of size and visual quality via LED, LCD, touch and non-touch commercial displays that can be managed by media players, both on-premises or via the cloud.
Aqueous is for financial institutions that want to be seen as innovative, cutting-edge and in line with the elevated experiences that banking customers now expect; it's for retailers that want to increase foot traffic through their stores or malls; it's for business owners that want to deliver marketing content via high-quality mediums; it's for anyone that wants to be able to customise and change their advertising content with the click of a button.
Getting this form of visual marketing right is not as simple as merely acquiring a fancy big screen, however. There are many variables to consider, and this is where Altron Bytes MS comes in to do what it does best; deliver an end-to-end, managed solution.
Altron Bytes MS is able to provide standard visual media hardware, or work with the customer to craft a bespoke solution. In all engagements, the company commences with a needs and environment analysis to recommend the best solution for that setting. The company will even work in partnership with your relevant marketing agents and creatives to help them understand the technical aspects of the display and how they can develop content for that form factor.
Research shows that today's consumers seek visual content prior to purchase. So, in terms of content management, an LED solution, for instance, would make it possible for the 'portioning' of screens to display information on certain screens within certain areas, just like categorising things into folders. This could prove particularly useful for the retailer that needs to move stock in a particular store, where it may be sold out elsewhere. There is also the benefit of no longer having to go to print to advertise every campaign and sale; you can merely display offers for the duration of the promotions on-screen.
From a cost perspective, LED has always been seen as an expensive medium to use, but it has become more accessible for businesses that are looking for a tailor-made model to suit their budget and needs, and Aqueous is offered as both an opex and capex model to help make it more affordable. Digital LED displays have also evolved tremendously over the years in terms of resolution enhancement, brightness improvement and versatility based on application. Screens have become larger, thinner and available in a variety of shapes and sizes. And with video fast becoming the communication medium of choice globally, LED really has become the 'go-to' tech for customisable large spaces because of its eye-popping visual vibrancy and seamless display. Considering, too, that these screens can run for up to 100 000 hours, the initial set-up investment is made worthwhile by the proven cost-effectiveness over the long run.
Altron Bytes MS is in the business of selling technology and services as tailored solutions that help its customers meet their business objectives, and Aqueous is yet another example of an innovative solution the company can install and customise to suit its customers' needs, which it can service both nationally and into Africa with its current network of service engineers and stocking locations, and that is backed by established industry relationships, both locally and internationally, to help ensure parts availability.
Give your customers more than meets the eye with Aqueous and enjoy the full benefit of video media as it continues to gain in popularity the world over.
For more information about Aqueous:
Nash Naidoo
(+27) 73 880 9139
Nash.Naidoo@bytes.co.za
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