Johannesburg, 14 Dec 2021
Embellishments in fluorescents, mixed metallics, clear and white are the future. As the statistics below illustrate, they’re gaining ground with printers and their customers today — and paving the way for a more profitable tomorrow.
42% acquire within two years
42% of all production printers plan to acquire new digital print enhancement equipment in the next two years.
79% upgraded
79% of in-plant printers have upgraded equipment in the past two years to serve customers the latest and greatest capabilities.
Print providers are embracing digital enhancements — for good reason
24% to 89% premium
Print buyers will pay a premium of 24% to 89% for beyond CMYK.
50% to 400% profit boost
Print providers offering digital enhancements are seeing a boost in profit margins from 50% to 400% — and a quick ROI on their investment.
The demand for process fluorescent colour is here
56% in North America
32% in Western Europe
White and metallic gold and silver are all in high demand across both regions. Process fluorescent colours are in greater demand in North America than in Western Europe.
What’s in it for marketers?
Top five reasons marketers desire printing enhancements:
Most common uses for embellishments include marketing collateral, business cards, stationery, book covers, photo books, greeting cards, tickets and certificates.
Bringing customers and marketers beyond CMYK
How print providers are proving the power of embellishments
- Sample kits 60%
- Direct mail 42%
- Customer events 32%
- In-house events 19%
- Videos 14%
- Webinars 11%
- Other 8%
- Not educating customers 16%
Top seven digital print embellishment offerings
- Speciality colours (white, metallic or fluorescent) 66%
- Spot colours (custom mixed or Pantone colours) 63%
- Clear flood coatings 61%
- Lamination (soft touch, linen, leather) 54%
- Spot clear coating (offers two-dimensional effects) 46%
- Textured effects 42%
- Extended colour gamut work 32%
Bottom line: more colours = more value
The opportunity is here. Today’s digital speciality dry inks, embellishments and enhancements help printers stand out by enabling high-end print with fast turnaround times and affordable prices. Expand your colour palette, client base and profitability with speciality dry inks.
Start your beyond CMYK journey now.
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Altron Document Solutions
Altron Document Solutions (ADS) is Africa's leading document management technology and services company and the largest Xerox distributor in the world. It is the authorised Xerox distributor in 26 sub-Saharan countries offering the complete range of Xerox document equipment, software solutions and services. Altron Document Solutions forms part of JSE-listed Altron Limited.
Xerox Corporation
Xerox Holdings Corporation (NYSE: XRX) makes every day work better. We are a workplace technology company building and integrating software and hardware for enterprises large and small. As customers seek to manage information across digital and physical platforms, Xerox delivers a seamless, secure and sustainable experience. Whether inventing the copier, Ethernet, the laser printer or more, Xerox has long defined the modern work experience. Learn how that innovation continues at xerox.com.