Tech success for original equipment manufacturers

Johannesburg, 29 Mar 2018
Read time 2min 20sec
SA Qlik's Managing Director, Jane Thomson.
SA Qlik's Managing Director, Jane Thomson.

Tech Terms defines an original equipment manufacturer (OEM) as "a company that produces hardware to be marketed under another company's brand name". Earlier this quarter, Tracker Connect was named the SA Qlik Master Reseller OEM Partner of the Year for 2017.

The SA Qlik Master Reseller Partner Awards Dinner was held in February 2018, at The Michelangelo Hotel, Sandton. SA Qlik's valued partners were treated to a three-course meal and entertainment by Gilan Gork and the Chili and Lime Afro-Jazz band.

According to SA Qlik's Managing Director, Jane Thomson: "OEM partnerships are critical to our business, enhancing business development and empowering us to better meet the needs of customers operating in niche areas. By combining the Qlik solution with our OEM partners' industry-specific products, customers overcome their unique business challenges. We are committed to changing the way businesses use and interact with their data, fostering the use of information as a truly strategic tool - and our partner relationships play are integral to achieving this goal."

Wikus Combrinck, General Manager Business Intelligence Competency Centre at Tracker.
Wikus Combrinck, General Manager Business Intelligence Competency Centre at Tracker.

OEM partners play a vital role in business intelligence (BI), ensuring a business's data analytics deliver reliable results that drive the business forward. With over 900 OEM partners across the globe, Qlik delivers an analytics platform that combines technology with data, offering a complete BI portfolio.

"Although Tracker has been a customer for many years, the partnership is relatively new. This makes this achievement even more praiseworthy, and one which must be celebrated," confirms Thomson. "Tracker successfully embedded the Qlik tool into its telematics system, and currently has over 400 000 licensed analytic subscribers across the public sector."

Wikus Combrinck, General Manager Business Intelligence Competency Centre at Tracker, attributes the award win to the Tracker team and the support it has received from both its own management and that of SA Qlik. To win the OEA Partner of the Year Award, the partner must meet specific performance requirements, showing a marked impact across the country and abroad.

While Tracker is exceedingly proud of this achievement, it is not resting on its laurels. "This is definitely an Award that we will strive to win again," concludes Combrinck. "We will continue to grow, and our Quality Assurance department has developed rigorous processes to ensure that every interaction with customers delivers real value. With more than 1 million active subscriptions and almost half a million licensed analytic subscribers our goal is to reach a million analytic subscribers (and beyond)."


Qlik delivers intuitive platform solutions for self-service data visualisation, guided analytics applications, embedded analytics and reporting to approximately 40 000 customers worldwide. Companies of all sizes, across all industries and geographies, use Qlik solutions to visualise and explore information, generate insight and make better decisions. At Qlik, we optimise business intelligence (BI) by harnessing the collective intelligence of people across an organisation. We focus on empowering people - by enabling everyone in an organisation to see the whole story that lives within their data.

South Africa Qlik Master Reseller

South Africa Qlik Master Reseller (previously known as QlikView SA) has been a member of the EOH group of companies since 1 July 2014, facilitating a great partnership that aims to accelerate growth for Qlik in southern Africa directly or through its specialised partner channel. SA Qlik MR's portfolio of products meets customers' growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics. Over 1 800 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas.

These solutions bridge the gap between traditional BI solutions and inadequate spreadsheet applications. The in-memory associative search technology that Qlik pioneered, pioneered the self-service BI category, allowing users to explore information freely rather than being confined to a predefined path of questions. Appropriate from SME to the largest global enterprise, Qlik's self-service analysis can be deployed with data governance in days or weeks. The platform's app-driven model works with existing BI solutions, offering an immersive mobile and social, collaborative experience. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 40 000 customers globally. For more information, please visit

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Perfect Word Consulting Raynique Ducie
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