Media holding company Africa.com has today announced its acquisition of Primedia and MTN-owned news portal, iAfrica.com. The terms of the agreement were not disclosed.
In a statement, Africa.com says the acquisition builds on the company's strength in running the news Web site and the business publisher's network, a group of nearly fifty business content publishers on the continent who have joined Africa.com to create a digital audience of over 15 million influential business people.
Africa.com chairman and CEO, Teresa Clarke, will serve as executive editor of iAfrica.
"The acquisition of iAfrica creates a next generation South African media platform with a global reach," says Clarke. "By acquiring iAfrica, we are able to combine editorial, technology, and marketing resources, bringing the benefits of more original content and better site performance to readers of both iAfrica and Africa.com."
Laura Joseph Africa.com's MD, adds: "We are fusing a legendary African news portal with an innovative and dynamic management team under one umbrella. With combined resources, we will continue to make each site better and better."
According to the statement, Africa.com has already started its re-branding of the iAfrica.com news portal.
"Africa.com is known for its creative content in the form of slideshows, videos, and infographics, and we will bring these content forms to iAfrica," notes Debra Winter, COO of Africa.com.
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