Digital printing drives personalisation

Companies are no longer satisfied with corporate gifts simply featuring their corporate branding and are taking advantage of advances in digital printing that enable them to engage clients on a more personal level, says Prime Litho Printing Services.

According to the printing company, personalisation is becoming more intricate, ranging from complex brochures tailored to the individual's preferences, to the integration of names and preferences into images.

It says digital printing has become the most popular and fastest growing medium over the past 12 months due to its speed, quality and return on investment.

Linx Printing Technologies has developed a customised printing solution for a company that produces sandwiches for the UK's food and clothing retailer Marks and Spencer, reports Manufacturing Talk.

Uniq Foods is using a continuous inkjet (CIJ) solution to print clear coding, including real-time information such as time of production, on Marks and Spencer's patented packaging for its new range of sandwiches.

Linx opted for a CIJ solution to meet the requirements for fast ink drying time in a chilled environment. The solution also includes management software and detectors to manage production lines and ensure only close packages are coded.

HP has released 12 personal printing solutions in an attempt to consolidate its position in the consumer printing market, reports CRN.

According to HP, the new printers include the world's fastest photo printer at 12 seconds per print and the first touch-screen printer. Select models use six individual ink cartridges and have new features such as memory card slots for digital camera printing and wireless printing.

HP says with a boom in the market of image-capturing devices like mobile phones and digital cameras, the company foresees immense potential in the photo-printing segment.