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NetActive to partner with Workgroup in channel initiative

By Prominent Marketing
Johannesburg, 22 Oct 1999

JSE listed, NetActive Internet, announced today that it is to partner with IT distribution company - Workgroup to offer the computer reseller a community loyalty programme including free Internet access. This is a first in South Africa.

Workgroup is relaunching a full e-commerce enabled website which will present dealers with the opportunity of online ordering and price confirmations on leading technology from vendors such as Microsoft, Novell, Corel, SCO, GMT among others.

NetActive`s offering to the partnership includes providing a virtual Internet service solution enabling Workgroup to build a real time interactive relationship with its value-added resellers. The free Internet access component is based on a loyalty programme that will be officially launched to the dealer channel on November 15

"This venture is in line with our strategy of enabling companies to build one-to-one relationships with their customers. This solution will enable Workgroup to bridge the gap between the dealer and distributor in a focused environment." commented Guy Hackner, Channel Manager at NetActive.

"Workgroup sees the reseller as community and addresses dealers as such. We therefore aim at all times to service that community with their best interests at heart and with utmost integrity," said Chris Norton, National Product Marketing Manager at Workgroup.

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