Blue Label Telecoms launches PlaySALottery for cellphones
Blue Label announces the launch of the PlaySALottery voucher, a new lifestyle-enabling product.
Blue Label's subsidiary, Blue Label Distribution, partnered with the South African National Lotto operator, Gidani, and Lidonga Technologies to create the technical ability for consumers to now buy Lotto tickets on their cellphones.
"We are very excited to launch PlaySALottery," says Werner van Reenen, CEO of Blue Label Distribution. It complements our Blu Approved bouquet of products and services available to customers and merchants. PlaySALottery is a natural fit for us, as the technology platform already exists through our core airtime distribution to some 150 000 points of presence across South Africa."
With the PlaySALottery voucher, consumers can purchase a voucher at Blu Approved stores and other major retail outlets, top up their online mobile wallets and start playing Lotto instantly.
The PlaySALottery vouchers are vended in the same way as airtime, so it's simple and easy to use, for both merchants and consumers.
"It was important for us to find the right partner that was able to provide the technological capability and distribution platform to create and to distribute an electronic recharge voucher that would make it easy to load our mobile wallet, allowing consumers to purchase lotto tickets through their cellphones," says Phillip Suckerman, Sales and Marketing Director from Lidonga Technologies. "And now, through Blue Label Distribution, we are able to make PlaySALottery prepaid vouchers easily and conveniently available to all those who want to play Lotto from the comfort of their cellphones without queuing for hours waiting to buy and play."
PlaySALottery is a prepaid voucher that is used to top up a mobile wallet, which in turn will be utilised to purchase virtual Lotto tickets. The vouchers are denominated in R25 and R50 and are available at selected Shell, Spar and Blu Approved outlets nationwide.