Citrix appoints SA country manager

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Citrix has appointed Brendan McAravey as country manager for SA.
Citrix has appointed Brendan McAravey as country manager for SA.

The company has appointed of Brendan McAravey as country manager for SA. He replaces Sean Wainer, who is now CEO of STI Holdings.

Citrix says McAravey brings extensive sales and leadership experience to the company, and will drive awareness of mobile workspaces as customers continue to adopt virtualisation, mobility management, networking and cloud services technologies.

Reporting to Johnny Karam, regional vice-president, Middle East and Africa, McAravey will be responsible for the growth and development of Citrix operation across SA, driving revenues, generating new business opportunities and cultivating the company's valued partner ecosystem.

"With an extremely loyal and highly skilled channel, it was easy to see that in South Africa, Citrix can be a far more strategic partner to many more customers as they battle with the waves of change around virtualisation, cloud, mobility and BYOD," says McAravey.

His immediate goal is to continue to grow a strong local sales and technical team, and enable and support the Citrix channel.

"I believe, as we listen to customers and partners, we can get synergistic results. So a lot of what I am doing now is just listening to customers and partners and trying to understand what Citrix South Africa needs to do in order to give end-users the best workspace experience."

With over 22 years of experience in leading technology businesses, McAravey has held a number of positions at Dell; where he most recently fulfilled the role of country manager and regional sales director, SA.

"My experience at Dell has been a superb one. You do not spend 75 quarters [almost 19 years] at a company if you are not successful and if you are not passionate about the solutions and enjoy the people. As I researched Citrix, I really became extremely excited because it is at the forefront of some key technology trends.

"Everyone is talking about software-defined everything. Citrix is the de facto mobile workspace provider and has a great culture of innovation as well as an incredibly strong human element that emanates, I believe, right from the top - from the CEO Mark Templeton."

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