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Osram to accelerate product development with mySAP Product Lifecycle Management

mySAP Product Lifecycle Management implementation provides global availability of product master data to ensure consistency

Johannesburg, 14 Dec 2001

SAP AG today announced that Osram GmbH is live with the first phase of its implementation of mySAP Product Lifecycle Management. mySAP PLM enables Osram to accelerate product development and allows all the divisions within Osram to jointly develop a common product based on shared information and business processes. Osram is a leading global lamp manufacturer; SAP is the world's leading provider of e-business software solutions.

"With mySAP PLM, we now have the opportunity to leverage advanced product development capabilities that allow for collaborative engineering across different countries and divisions within the company," said Franz-Josef Bierbrauer, vice president and general manager, Ballast and Luminaries of Osram. "As a result, we expect to achieve a 30% time reduction for product information retrieval and a 20% to 30% reduction of engineering change cycle times."

Osram is now able to use a complete set of functions to handle product-related documents, develop comprehensive product structures and manage engineering changes. The central mySAP PLM system is located in the US and can be accessed from seven locations in the US, Germany and Italy. To improve time to market and time to volume, it will utilise the open and flexible infrastructure of mySAP PLM to tightly link development and manufacturing organizations by seamlessly distributing product information to decentralized manufacturing systems. With the document management capabilities of mySAP PLM, users can easily find updates on the latest product information. To ensure fast access in a global environment, Osram uses content and cache servers.

Currently, 370 people are using mySAP PLM directly or as part of supply chain management systems and will benefit from the information generated and passed along. At present, the centralised mySAP PLM solution manages about 100 000 master data records for all receivers.

A roll-out of the solution to additional locations in Asia and Europe is planned for 2002. In this second phase of implementation, Osram will use WebFlow functionality to automate its engineering change management and release processes in document management. Possible future opportunities are under consideration. They include leveraging the advanced Internet capabilities of mySAP PLM for collaborative engineering and implementing the enterprise portal capabilities of mySAP PLM.

"Through the use of a common product data knowledge base, mySAP PLM provides Osram with improved global cooperation in product development across geographical and organisational boundaries," said Archim Heimann, senior vice president of the Global Business Unit of mySAP PLM at SAP. "This results in a reduction of the cost baseline and an acceleration of a product's time to market, which is crucial in today's fast-paced environment. mySAP PLM allows Osram to respond quickly and efficiently to its customers."

In addition to the recent implementation of mySAP PLM at Osram GmbH, Osram Sylvania, the North American operation of Osram GmbH, went live with the mySYLVANIA site, an interactive, multi-featured portal. The company is using SAP's e-commerce solution and mySAP Customer Relationship Management (mySAP CRM) to operate an online workplace for Osram Sylvania's commercial partners and key account customers to quickly and easily browse catalogs, purchase products, check product availability and obtain instantaneous order status - online and in real-time.

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mySAP PLM

mySAP PLM helps companies drive product innovation and development, production ramp up and product change management as well as quality and maintenance management by seamlessly integrating manufacturing, engineering and design processes. It allows companies to collaborate internally as well as with external stakeholders, such as customers, development partners and suppliers. Overall, mySAP PLM fosters the creation of "buyer - vendor - supplier" value networks that help companies get the right products to market at the right time, and at the right cost.

SAP

SAP is the world's leading provider of e-business software solutions. Through the mySAP.com e-business platform, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains. Today, more than 17 000 companies in over 120 countries run more than 44 500 installations of SAP software. With subsidiaries in over 50 countries, the company is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP". (Additional information at http://www.sap.com)

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