First Distribution and Nology announce strategic partnership with AudioCodes for Africa

First Distribution (the leading Pan-African distributor for cyber security, data centre, enterprise and cloud solutions) and Nology (a specialist value-added distributor of converged IP product and solutions) were today announced as continent-wide AudioCodes distributors.

AudioCodes is a leading vendor of advanced communications software, products and productivity solutions for the digital workplace. Under the terms of the agreement, First Distribution and Nology will be AudioCodes’ valued-added distribution partners for the full product range across the African continent.

Pierre Hugo, Africa region manager at AudioCodes, said: “This partnership agreement will enable AudioCodes to expand its reach across Africa, access new markets and build its customer base by strengthening its distribution footprint. First Distribution and Nology are ideally placed to help AudioCodes grow their share of this dynamic and strategically important market – particularly bringing together the traditional communications and IT channels. The new distribution partners are best of breed with strong partner networks, proven processes for enabling the channel, and deep reach into territories we are targeting for growth.”

Said Jason Sharp, Director: Cloud & Hosting Solutions at First Distribution: “This partnership with AudioCodes unlocks exciting possibilities for our partners as businesses across the region migrate towards cloud-based communication solutions. We are excited to work with AudioCodes and our channel to help companies of all sizes across Africa to move seamlessly to digital workplace that encompasses cloud technology. This has become more relevant as businesses are currently accelerating to become remote-workforce centric. As Africa’s leading cloud technology distributor, First Distribution looks forward to growing the AudioCodes brand across Africa.”

Said Karel Leuschner, Managing Director at Nology: “This partnership with AudioCodes helps to further drive our extensive strategy at Nology to enable our partners to sell and implement advanced communications technology. As the industry evolves we expect greater demand for integrated solutions that solve the communication challenges faced by businesses whether they are SMBs or enterprises. AudioCodes will enhance Nology’s reputation as a value-added distributor of digital communications technology. We look forward to partnering with AudioCodes to scale existing markets and open new avenues of growth across the African continent.”