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White paper: The Databerg and beyond


Johannesburg, 18 Mar 2019
The Databerg and beyond.
The Databerg and beyond.

Data volumes are growing so rapidly in South Africa and data fragmentation increasing as a result that IT leaders are now faced with gaining greater visibility of their data as well as greater control over their increasing costs resulting from these volumes. The concept of the Databerg is key to understanding how they will do this and establish the fundamentals of a modern data management strategy. Much like the surface of an iceberg, there potentially hides a deep lurking danger; the Databerg is a place where a business's best and worst data goes to hide.

Above the surface, the 'top' of the Databerg, is made up of clean data. This is business-critical tagged and classified data. Across all EMEA countries, this clean data typically represents just 14% of an organisation's data, but is the data that supports the smooth running of businesses today. Just beneath the surface is redundant, obsolete and trivial (ROT) data. This is tagged and so also classified data, but with minimal value to the organisation. In EMEA, this makes up twice as much of the clean, representing 32% of the EMEA total.

The research in this white paper was conducted independently by Coleman Parkes, surveying 100 South African IT leaders across multiple sectors and senior job roles to gain insight into how South African organisations are handling the growing Databerg.

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